Digital marketing is full of hard truths, and one of them is this: People like watching videos online – ergo, you should be creating video content.
We empathize with how annoying it must be to hear this. In addition to search engine optimization marketers, email marketers, social media marketers and advertisers, we’re now saying you also need to be video marketers. When does it end?
Unfortunately, it doesn’t. Digital tech moves fast and businesses just have to hustle to keep up. Video in particular is one of those things you can’t afford to skip. Case in point: Roughly 80% of all web traffic is now video.
So, now that you know you need video, we’ll throw you a few bones.
- It doesn’t always make sense from a cost perspective to bring video in-house. You can produce exceptional video content with the help of a third-party marketing firm (get in touch with us to learn more about this).
- Some types of videos are more important and impactful than others.
Regarding that second point, here are the types of video you absolutely should prioritize:
A video testimonial is a case study with moving images and audio. You can provide visual evidence of your product or service’s value to real customers. Keep them short, sweet and to the point, and make sure your customer is the focal point of the video testimonial.
Ninety-seven percent of businesses say that videos have helped their customers understand their products or services. Explainer videos can take the form of whiteboard videos, animated product tutorials, step-by-step how-to videos and much more. Use them to distill complex ideas into engaging visual narratives.
Brand Identity Video
This video belongs on your home page. Think of it as a two-minute documentary about your brand – one that highlights your core values and your key service offerings. Anyone who watches this video should walk away knowing who you are as a business, and feel compelled to learn more about your products and services.