SEO 101: Getting Your Site on Search Results
2023-02-10
You have a business. Your business has a website. You want that website to show up in search results for more queries. So…you need to optimize.
You have a business. Your business has a website. You want that website to show up in search results for more queries. So…you need to optimize.
Blogs can be an effective tool for SEO, driving website traffic, and giving users informational value for their visit. But just because you publish a
Influencer marketing is an evolution of a timeless marketing tactic: The celebrity endorsement. While media platforms have changed, much of the original core idea holds
How Writing a Blog Can Serve Your Business Goals Of all the marketing tools available, blog writing is one that many business owners ignore— or
The difference between active and passive voice is one of those things people can’t always explain, but they know it when they see it. The
User experience (UX) design is concerned with how to engage visitors in a way that makes using a website easy and enjoyable, toward the goal
Sometimes it isn’t blog writing tips you need, but topic choosing tips. Two areas of research are particularly helpful for determining your business blog topics:
Small Business SEO Can Make a Difference 99% of businesses in the US are considered small businesses. If you are a business owner reading this,
“I fell into a massive trap! And I lost quite a lot of money, here’s what happened.” This is an example of a hooking statement,
Explore New Blog Post Types and Vary Your Content Are you struggling to find new blog post types? Have you run out of ideas? Not
Two terms are often used interchangeably even when they shouldn’t be. One caters to the betterment of customer experience, and the other one does the
Running a business in the digital sphere requires you to employ smart SEO tactics. There are a few common SEO mistakes that new websites tend
Your webinar content is one of the most engaging and evergreen types of video that you can produce. Many marketers think of webinars as just
Use Good Research and Writing Habits to Avoid Plagiarism Content production can be a challenge because you’re always trying to write original material that supports
When it comes to increasing traffic to your website, SEO keyword research is critical. It assists you in creating content that can help boost your
If you publish a blog, you might already understand how important SEO is to increase your website traffic. You need to find the right tools
One of the most important aspects of digital marketing is SEO. Find and insert the right keywords to improve your website’s rankings on popular search
Working in the field of SEO requires one to be aware of the various trends surrounding their market and incorporating the right tactics to rank
Branding plays a pivotal role in attracting the right customers to your business, and copywriting is a large part of your overall branding strategy. Copy
Business owners understand it takes a lot of work to maintain a consistent schedule of content for social media. Finding sources for social media content
Customers who watch brand video content are 2.6 times more likely to make a purchase. Tweets with videos are driving 10x more engagement than standard
Top-notch web content is needed to create a winning online presence. When writing your website copy, you need to ensure that your content entices readers
Your digital marketing strategy is a plan for reaching your specific digital marketing goals. It takes into consideration what your business is currently doing and
A properly planned blog content strategy distinguishes a great blog from an ordinary one. If you have an effective content strategy for your blog, then
SEO or search engine optimization is the process of optimizing your website to get a higher rank in search engine results pages. SEO is an
As a marketer, it’s your job to be on top of trends and use all the tactics that your business may need. Writing articles will
Are you looking for amazing web design and web content ideas to get that much-needed inspiration for your website? Here are some of the best
If you want your blog content to rank on Google, you need to make it SEO-friendly. To make your content SEO-friendly you will need to
One of the most popular digital marketers in the business, Neil Patel is the go-to person for all things SEO, blogs, and social media in
Bounce rate is the percentage of users who leave your website without even visiting the second page. A visitor can bounce back from your website
You’ve done it, your friends have done it, heck, even your parents might have done it at some point. Relax, though. We’re talking about taking
A creative writer is someone who has a tough job – to come up with lines that are memorable, sticky and most importantly convey a
Writing yourself an SEO-friendly blog is a task that requires some effort and time. You can’t wake up one day and be like, “I will
One of the most important processes of SEO is keyword research. This is the process of searching for and analyzing search items which people enter
Copywriting – one of the toughest jobs that require just one tool – the brain (and something to write with). Over the years, copywriting has
Boohoo, a popular online fashion firm based in Manchester, was able to see success in 2020. The sales of Boohoo increased by 45% by the
There is a blurred line between good articles and great articles. Great articles influence people, change the reader’s mind, attract followers, and provide them value;
If you are planning to launch a digital marketing campaign, you want to make sure the digital content you employ is skillfully made and suited
Brand voice is a persona and emotion that is represented through a brand’s communication. A strong brand voice reflects your brand’s purpose and helps you
Backlinks are extremely powerful. While you are building your backlink profile, ensure you get backlinks from dominating websites to enhance your SEO campaign. It is
Creating content is an integral part of digital marketing – it can make or break a brand. Whether describing your services or telling how your
“Create compelling content uninterruptedly to win!” – this is no small order. If you’re wondering how you can achieve this level of output, here’s some
One of the most popular strategies for any digital marketing ecosystem is video marketing. Video is widely seen as the most popular format of content
A blog is an integral element of your marketing strategy: it helps you garner online visibility, drive traffic, and convert it into leads. So, what
Case studies are an effective way to showcase your company’s work. It goes beyond simple testimonials as it presents real data, examples, and results. With
Writing is more than just weaving words together in a meaningful manner. While writing about a generic topic, you tend to share and guide readers
After spending your time researching, collecting data, and crafting awesome content, you hit the publish button. But you seem unsatisfied with the number of visitors
No matter how wonderful your writing style is, if you fail to make it visually appealing, your audience is unlikely to digest your content… and
Maintaining an active blog can be vital for any business, it signifies that you have a plethora of knowledge to share with the market and
Do you find it difficult to be consistent when it comes to content marketing? A content calendar helps you fix it. What is a content