How to Set Your Brand’s Voice & Tone
2020-11-13
Brand voice is a persona and emotion that is represented through a brand’s communication. A strong brand voice reflects your brand’s purpose and helps you
Brand voice is a persona and emotion that is represented through a brand’s communication. A strong brand voice reflects your brand’s purpose and helps you
Backlinks are extremely powerful. While you are building your backlink profile, ensure you get backlinks from dominating websites to enhance your SEO campaign. It is
Creating content is an integral part of digital marketing – it can make or break a brand. Whether describing your services or telling how your
“Create compelling content uninterruptedly to win!” – this is no small order. If you’re wondering how you can achieve this level of output, here’s some
One of the most popular strategies for any digital marketing ecosystem is video marketing. Video is widely seen as the most popular format of content
A blog is an integral element of your marketing strategy: it helps you garner online visibility, drive traffic, and convert it into leads. So, what
Case studies are an effective way to showcase your company’s work. It goes beyond simple testimonials as it presents real data, examples, and results. With
Writing is more than just weaving words together in a meaningful manner. While writing about a generic topic, you tend to share and guide readers
After spending your time researching, collecting data, and crafting awesome content, you hit the publish button. But you seem unsatisfied with the number of visitors
No matter how wonderful your writing style is, if you fail to make it visually appealing, your audience is unlikely to digest your content… and
Maintaining an active blog can be vital for any business, it signifies that you have a plethora of knowledge to share with the market and
Do you find it difficult to be consistent when it comes to content marketing? A content calendar helps you fix it. What is a content
If you are accepting guest posts for your blog, you must know how to acknowledge the contributor who has made efforts to write an article/blog
Optimizing your website is crucial to stay ahead of the curve. But with ever-evolving algorithms, you’re required to be on your toes to ensure you
Top 3 hashtag search tools, and why you need to try one right now. What are hashtag search tools? But first, what are hashtags? Hashtags
If you want to create a powerful case study, you’ll need at least these four elements.
What a white paper is, what it includes, and why you might benefit from creating one. What is a white paper? A white paper is
Tricks to choosing quality keywords when you have little time and no experience. “Give the audience what they want but not what they expect!” –
Track traffic, understand audience behavior, and pick better keywords… all FREE with Google Analytics! What is Google Analytics? Google Analytics is your one-stop tool to
Get insights on your digital marketing campaigns and learn from your competitors. What is SEMrush? SEMrush is a suite of tools to help organizations with
Some keywords are more accessible than others. Read to find out why. Keywords: the secret sauce to letting search engines know what your web page
A good content calendar identifies, at a minimum, topic, the date you plan to write it and/or publish it, and the status of the project.
Leverage the power of video to make your brand stick in your audience’s mind. Every time you see an icon of a white apple with
Great content is audience-driven, keyword-optimized and visually inspired.
The next time you write content for your website, make it findable by Google. Here’s how. 1. Make it easy for the audience. When you
Let’s break down how to start a blog in five steps.
You have a business. Your business has a website. You want that website to show up in search results for more queries. So…you need to optimize.
Find the Audience Value Mix for Your Content Across Platforms Long Live the King There is this overwhelming force in modern marketing to find the