Leverage Video Marketing as a Small Business
2021-09-24
Customers who watch brand video content are 2.6 times more likely to make a purchase. Tweets with videos are driving 10x more engagement than standard
Customers who watch brand video content are 2.6 times more likely to make a purchase. Tweets with videos are driving 10x more engagement than standard
Top-notch web content is needed to create a winning online presence. When writing your website copy, you need to ensure that your content entices readers
Your digital marketing strategy is a plan for reaching your specific digital marketing goals. It takes into consideration what your business is currently doing and
A properly planned blog content strategy distinguishes a great blog from an ordinary one. If you have an effective content strategy for your blog, then
SEO or search engine optimization is the process of optimizing your website to get a higher rank in search engine results pages. SEO is an
As a marketer, it’s your job to be on top of trends and use all the tactics that your business may need. Writing articles will
Are you looking for amazing web design and web content ideas to get that much-needed inspiration for your website? Here are some of the best
If you want your blog content to rank on Google, you need to make it SEO-friendly. To make your content SEO-friendly you will need to
One of the most popular digital marketers in the business, Neil Patel is the go-to person for all things SEO, blogs, and social media in
Bounce rate is the percentage of users who leave your website without even visiting the second page. A visitor can bounce back from your website
You’ve done it, your friends have done it, heck, even your parents might have done it at some point. Relax, though. We’re talking about taking
A creative writer is someone who has a tough job – to come up with lines that are memorable, sticky and most importantly convey a
Writing yourself an SEO-friendly blog is a task that requires some effort and time. You can’t wake up one day and be like, “I will
One of the most important processes of SEO is keyword research. This is the process of searching for and analyzing search items which people enter
Copywriting – one of the toughest jobs that require just one tool – the brain (and something to write with). Over the years, copywriting has
Boohoo, a popular online fashion firm based in Manchester, was able to see success in 2020. The sales of Boohoo increased by 45% by the
There is a blurred line between good articles and great articles. Great articles influence people, change the reader’s mind, attract followers, and provide them value;
If you are planning to launch a digital marketing campaign, you want to make sure the digital content you employ is skillfully made and suited
Brand voice is a persona and emotion that is represented through a brand’s communication. A strong brand voice reflects your brand’s purpose and helps you
Backlinks are extremely powerful. While you are building your backlink profile, ensure you get backlinks from dominating websites to enhance your SEO campaign. It is
Creating content is an integral part of digital marketing – it can make or break a brand. Whether describing your services or telling how your
“Create compelling content uninterruptedly to win!” – this is no small order. If you’re wondering how you can achieve this level of output, here’s some
One of the most popular strategies for any digital marketing ecosystem is video marketing. Video is widely seen as the most popular format of content
A blog is an integral element of your marketing strategy: it helps you garner online visibility, drive traffic, and convert it into leads. So, what
Case studies are an effective way to showcase your company’s work. It goes beyond simple testimonials as it presents real data, examples, and results. With
Writing is more than just weaving words together in a meaningful manner. While writing about a generic topic, you tend to share and guide readers
After spending your time researching, collecting data, and crafting awesome content, you hit the publish button. But you seem unsatisfied with the number of visitors
No matter how wonderful your writing style is, if you fail to make it visually appealing, your audience is unlikely to digest your content… and
Maintaining an active blog can be vital for any business, it signifies that you have a plethora of knowledge to share with the market and
Do you find it difficult to be consistent when it comes to content marketing? A content calendar helps you fix it. What is a content
If you are accepting guest posts for your blog, you must know how to acknowledge the contributor who has made efforts to write an article/blog
Optimizing your website is crucial to stay ahead of the curve. But with ever-evolving algorithms, you’re required to be on your toes to ensure you
Top 3 hashtag search tools, and why you need to try one right now. What are hashtag search tools? But first, what are hashtags? Hashtags
If you want to create a powerful case study, you’ll need at least these four elements.
What a white paper is, what it includes, and why you might benefit from creating one. What is a white paper? A white paper is
Tricks to choosing quality keywords when you have little time and no experience. “Give the audience what they want but not what they expect!” –
Track traffic, understand audience behavior, and pick better keywords… all FREE with Google Analytics! What is Google Analytics? Google Analytics is your one-stop tool to
Get insights on your digital marketing campaigns and learn from your competitors. What is SEMrush? SEMrush is a suite of tools to help organizations with
Some keywords are more accessible than others. Read to find out why. Keywords: the secret sauce to letting search engines know what your web page
A good content calendar identifies, at a minimum, topic, the date you plan to write it and/or publish it, and the status of the project.
Leverage the power of video to make your brand stick in your audience’s mind. Every time you see an icon of a white apple with
Great content is audience-driven, keyword-optimized and visually inspired.
The next time you write content for your website, make it findable by Google. Here’s how. 1. Make it easy for the audience. When you
Let’s break down how to start a blog in five steps.
You have a business. Your business has a website. You want that website to show up in search results for more queries. So…you need to optimize.
Find the Audience Value Mix for Your Content Across Platforms Long Live the King There is this overwhelming force in modern marketing to find the