New Research Offers Insight on Dealing with Negative Online Reviews
2022-07-21
I haven’t forgotten about the good old phone book. I know it’s nestled safely at the back of some kitchen drawer. But unless I’m suddenly
I haven’t forgotten about the good old phone book. I know it’s nestled safely at the back of some kitchen drawer. But unless I’m suddenly
Twitter has recently been a popular topic of conversation in the mainstream news cycle. A piece of Twitter news that has flown under the radar
Language can add value to your brand. Consistent language (your brand voice) gives your brand a personality that allows it to come to life. Thus,
Every social media platform offers unique opportunities and experiences. But one thing they all have in common is how they favor images, photography, and videos
Imagine you put in the work to create eye-catching Facebook ads for your business. You get on Facebook, start setting up the ad, and at
Instagram remains one of the best social media platforms for promoting a business. With a cool one billion users, the platform is second only to
LinkedIn is a popular social media network for professionals. With over 810 million users, the platform offers companies and professionals the opportunity to network, build
An audience that is grown organically is the best foundation for marketing on social media. Paid advertising allows brands to expand their reach and create
Marketing on LinkedIn is a cheap, effective way to spread the word about your brand. Let’s assume you already know that LinkedIn is a good
Influencer marketing is an evolution of a timeless marketing tactic: The celebrity endorsement. While media platforms have changed, much of the original core idea holds
When a business juggles multiple social media platforms, using a comprehensive social media management tool becomes essential. Without management software, a person manually needs to
Center Your Strategy on The Big 4 Social Media Platforms Social media offers an easy, effective way for businesses to reach their customers and target
Most people treat social media as a bulletin board or TV ad. But social media is much more… Specifically, social media platforms are filled with
Social media marketing is an important way for businesses to expand their reach and broaden brand awareness. The first step to launching a social media
Customize Your Twitter Profile to Better Represent Your Brand Twitter is a great place for brands to share their marketing message and engage with their
Instragram Stories Polls Will Engage Your Audience Creating content for Instagram Stories is a fun way to reach out to your audience, who will be
If we had a dollar for every company that asked us the secret to paid digital ads on social media, we could all retire today.
Instagram Stories is one of the most popular forms of content sharing online. The post type has grown in popularity due to its ease of
LinkedIn is a well-known business-to-business (B2B) social networking tool for executives and other business people. More than 130,000 posts are published each week by more
Are you looking for Instagram content ideas? Instagram regularly innovates with new types of posts. This social media platform features reels, stories, IGTV, carousels, and
Adidas is a premier sports brand. Over the years, they have created engaging campaigns we can take marketing lessons from. To promote their new sub-brand,
Your webinar content is one of the most engaging and evergreen types of video that you can produce. Many marketers think of webinars as just
Small businesses drive local economies around the world. Instagram has become an important platform for small businesses to reach a wider audience. We’re sharing Instagram
One of the most important ways to gain traction on LinkedIn is to create a strong LinkedIn content strategy for your company. This ensures that
It is one of the most debated marketing topics on Instagram. Should hashtags go on the caption or in the comments? Instagram outlined key updates
Old Spice is known as one of the best brands for innovative and witty advertising. Their Dream Runner campaign integrates their edginess and whimsical ad
Black Friday is one of the most anticipated shopping days worldwide. Consumers are all looking to get great deals on products. As a retailer, you’d
Two of the most important pillars of digital marketing are social media and SEO. The former allows you to showcase your products en masse while
When it comes to Instagram, we all know it is a more visual platform than anything else. However, that doesn’t mean words don’t matter. There
There are many compelling reasons to utilize video to convey your brand’s narrative. It can help build meaningful relationships with your target clients. Marketing videos are
LinkedIn offers something that no other social media site can match: it is exclusively focused on professional networks rather than engagement alone. Unlike YouTube, Instagram,
When it first came out, WhatsApp was known for being an effective and easy tool to communicate with the people in your contact list. However,
When you utilize Instagram for your personal brand or business, there is a chance that you could be shadowbanned. This can negatively impact your follower
One of the most important aspects of advertising on social media is maintaining the same momentum on all digital platforms. Cross-posts are one way to
Branding plays a pivotal role in attracting the right customers to your business, and copywriting is a large part of your overall branding strategy. Copy
Effective graphic design informs the audience and convinces them to take action. Also, it creates a certain perception in the minds of the audience regarding
Business owners understand it takes a lot of work to maintain a consistent schedule of content for social media. Finding sources for social media content
Do you plan out your Instagram content ahead of time? If so, there are some fun, imaginative ways you can use your Instagram feed. You
Customers who watch brand video content are 2.6 times more likely to make a purchase. Tweets with videos are driving 10x more engagement than standard
Audiences have high expectations when it comes to graphic design, and how you approach design challenges will have a major impact on your marketing efforts.
When it comes to building an audience on social media, consistency matters. Post often, and regularly. Make sure your content maintains a consistent level of
Your digital marketing strategy is a plan for reaching your specific digital marketing goals. It takes into consideration what your business is currently doing and
LinkedIn’s audience of over 500 million users express varying levels of engagement. The majority of users devote under two hours each week to the platform,
Hashtags are a well-known aspect of digital lingo. Capturing a larger idea or brand into one bite-sized word or phrase can help you emphasize the
Instagram’s counterpart to TikTok, which debuted in late 2019, has gotten heavy use from artists, influencers, and marketers. Reels are making use of Instagram’s built-in
Writing for social media, if done properly, will help you boost engagement, attract visitors to your website, and convert them into paying customers. Whether you
For brands who can find their audience on Twitter, building an audience there can be a crucial part of their online marketing strategy. Twitter is
Social media is a major marketing tool for any business with an online presence. Having neat and consistent graphics on social media will help you
If you want to grow your presence on Instagram and generate leads, profile optimization is a must. Optimizing your profile will help you get found
A social media content strategy is a document that outlines your social media goals and a path to achieve them with great social media content.