Personal testimonials are always powerful marketing tools. When your product promises improvement or transformation, your success depends on your customers’ success. The Fitbit Stories #MyReasonIs
This Volkswagen Advertising Campaign Draws on Nostalgia and Looks to the Future How does a company signal change—especially when that change involves saying goodbye to
Video Testimonials Demonstrate the Power of Your Brand Why create video testimonials at all? Testimonials can be extremely valuable for businesses. Want to showcase expertise,
One of the biggest movements in digital media has been the gradual adoption of videos to showcase work. Videos are easy to digest, and a
Your webinar content is one of the most engaging and evergreen types of video that you can produce. Many marketers think of webinars as just
When your audience views your videos, the first thing they will see should be your video intro card. It is something you will want to
Videos have become one of the go-to methods for brands to tell their stories. It’s a more captivating alternative to newspaper ads and allows you
There are many compelling reasons to utilize video to convey your brand’s narrative. It can help build meaningful relationships with your target clients. Marketing videos are
Social media runs on videos and it’s important that marketers find the right balance of video and static content. Videos can help you capture attention
Customers who watch brand video content are 2.6 times more likely to make a purchase. Tweets with videos are driving 10x more engagement than standard
Your digital marketing strategy is a plan for reaching your specific digital marketing goals. It takes into consideration what your business is currently doing and
LinkedIn’s audience of over 500 million users express varying levels of engagement. The majority of users devote under two hours each week to the platform,
Instagram’s counterpart to TikTok, which debuted in late 2019, has gotten heavy use from artists, influencers, and marketers. Reels are making use of Instagram’s built-in
Videos are a hit. While we now have multiple addictive bite-sized video-based social media platforms such as Facebook, Instagram (Reels, IGTV, Live), and TikTok, there
The demand for video content is only increasing. If you want better returns for your advertising messages, you need to plan well, especially during the
Apple is famous for its clean, bold, clear advertisements and we can definitely learn a thing or two from Apple’s YouTube ads. Ever since Apple
GoPro’s website is a testament to how curated, homemade video content is always one of the best ways to garner an audience. The GoPro is
One of the most engaging and versatile tools that you can use to boost your business’ engagement on Instagram are Carousels. These can be used
Do you want your brand to be a top performer in your niche? If yes, you must keep a check on how your brand is
One of the most popular video-sharing platforms in the world is YouTube. YouTube has around 2 billion active users who watch around 250 million hours
“Better late than never!” It’s an age-old adage that sits perfectly for those who think they can create content. No other channel personifies this better
Video marketing is not new, but it has become more powerful than ever. We all love watching funny or emotional videos, or consuming information through
Video marketing is one of the most influential Instagram marketing strategies. Instagram stories, videos, IGTVs and LIVE sessions were already powerful modes of video creation
If you own a business, you may have two goals in mind: Increase sales with your existing customer base Drive more traffic to your website
Carousels are top-performing organic content that can explode Instagram growth. Carousels are of high value, and audiences love consuming them. Most creators are switching from
Editing videos is a daunting task, and if you are a novice in video editing, there is a high chance you will make mistakes. Luckily,
When you watch a GoDaddy ad, you’re most probably wondering two things: What on earth is going on? What is their product? You’re not alone
The Instagram strategy of any business in digital is super important for its success and there are plenty of things marketers need to know about
One of the biggest developments in the digital marketing sphere has been a gradual shift in content consumption. A lot of users prefer watching videos
If you are planning to launch a digital marketing campaign, you want to make sure the digital content you employ is skillfully made and suited
The Tommy Hilfiger SS16 eyewear collection includes an impressive range of wearable accessories and glasses. For their SS16 eyewear collection, Tommy Hilfiger wanted to use
YouTube is a quintessential video sharing platform. It is the ultimate one-stop landing place to build brand authority using effective video marketing strategies. You need
Beauty: Anxiety-ridden or confidence-driven? Dove is a renowned personal care brand that has challenged the traditional concepts of beauty. It has actually redefined beauty notions.
A YouTube thumbnail is an image that works as a video representation in the search results. It is important to have attractive YouTube thumbnails since
Utilizing Instagram Reels is a great way to help you maximize your reach on Instagram. Reels allows you to record entertaining 15-second video clips from
Instagram Live is one of the most important marketing platforms to reach your audience with live video. It has multiple benefits. It helps you stay
If you’re in digital marketing, you probably know that video marketing is a nearly unavoidable aspect of how you reach your audience. Video is easy
Video production is an intricate process. It starts with a concrete goal, knowing your audience, picking out themes, and planning a schedule. After you have
One of the most popular strategies for any digital marketing ecosystem is video marketing. Video is widely seen as the most popular format of content
A sound injects emotion into a video. In video marketing, the choice of sounds matters a lot. It can make a difference in the success
Videos are proven to be catchier and more impactful than images and written text. Brands across the globe are leveraging video to increase brand awareness
The global lockdowns we’ve experienced this year has forced families, businesses, and even the government to realize the importance of communication through video like never
Four elements to consider while filming a testimonial video. Video testimonials work as the impetus when your audience needs to make a key decision. A
Keep these pointers in mind as you work on creating video content for your social media channels.
Here are the three types of video you absolutely should be budgeting for.
Sometimes the best way to highlight your brand’s value is to let your satisfied customers do the talking for you. Enter video testimonials.
Leverage the power of video to make your brand stick in your audience’s mind. Every time you see an icon of a white apple with
A smart video strategy is more important to marketers than ever. But when do you need to bring in a pro? In recent years, the
You have a business. Your business has a website. You want that website to show up in search results for more queries. So…you need to optimize.
