How to Effectively Choose Keywords with Google Analytics

Track traffic, understand audience behavior, and pick better keywords… all FREE with Google Analytics!

What is Google Analytics?

Google Analytics is your one-stop tool to track traffic, audience type, and audience behavior. You can also check visitor trends and compare new with returning traffic. 

The basic version of Google Analytics is free to use and sufficient for many businesses and individuals. Google Analytics 360, a premium version with more advanced features, starts at $150,000 per year. 

How can you use Google Analytics to find keywords?

With Google Analytics, you can find the keywords with the highest conversions in a certain time. Here’s how:

  • Click the “Traffic Sources” tab on Google Analytics
  • Click “Keywords” → select a date range → click “Goal Set” → check the goal conversion percentage
  • Based on this conversion percentage, modify and update the keywords you use

What’s next?

The data helps you understand which keywords to experiment with and which ones to keep using based on conversion rates. Tracking traffic trends with Google Analytics allows you to improve your website traffic by making changes for current and future content accordingly.

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