The Three Types of SEO Keywords

Some keywords are more accessible than others. Read to find out why.

Keywords: the secret sauce to letting search engines know what your web page is about. Did you know that there are three different types of keywords to employ, each serving a unique purpose?

Head keywords

Head keywords are usually just one or two words long. These are popular terms but incredibly broad terms. They get high search engine traffic, but that makes them harder to rank for. However, if you’re willing to put in the hard work to rank #1, it can be worth it.

Example: gym

Body keywords

Body keywords are more descriptive than head keywords and are about 2-4 words long. They have medium-range search traffic: More than head keywords but less than long-tail keywords.

Example: CrossFit Gym 

Long-tail keywords

Long-tail keywords, as the name suggests, are long like tails: usually more than 4 words. These keywords are likely to get high returns for a niche audience. The search traffic for these is low, and so is the competition.

Example: affordable CrossFit gym for teens in California

Yes, keywords are important if you want to get your content noticed. But it’s also important to note what the most effective feature of a keyword is. 

It’s not about the length of words, but answers the question, “What is my audience searching for?” It’s specific. So, don’t just count the number of words while choosing keywords. Make sure it’s specific enough that your audience, when they type it into a search engine, have a good chance of finding you.

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