Tips for Effective Social Media Videos

Keep these pointers in mind as you work on creating video content for your social media channels.

Social media and video go hand in hand. They each make the other one more effective.

Keep these pointers in mind as you work on creating video content for your social media channels.

  • Choose Your Channel Wisely

Instagram, for example, won’t let you post a video that’s longer than 60 seconds. Twitter has a video upload limit of two minutes and 20 seconds. Facebook and LinkedIn make more generous allowances (45 minutes and 10 minutes, respectively, if you’re uploading). Of course, you could always link out to videos that exceed the allowed time limit for a particular channel, but those won’t auto-play.

Long story short: Think of your audience on each channel, and work within the allowed limits. Speaking of which…

  • Keep it Short

Video and social media go together like peanut butter and jelly, but there’s no room for fluff. The most successful video ads on LinkedIn, for instance, are only 15 seconds. Yours can be longer depending on the channel, but remember: People are scrolling through feeds full of content. They’re far less likely to commit to a three-minute video than a 40-second one.

  • Caption It

Videos typically auto-play without sound on Facebook, Twitter, and LinkedIn. This tells you a few things:

  1. Your opening frame needs to be compelling if you want to stop scrollers in their tracks.
  2. You need captions if there’s talking in that video.
  • Animate It

Animation makes for compelling content when the topic doesn’t lend itself well to visuals. For instance, describing cloud-based billing software with stock images or a talking head is a lot less compelling than using a highly stylized, animated narrative. Not to mention, animations aren’t as restrictive as live videos. You can render just about anything, from any angle you want, to tell the story as effectively as possible.

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