Unlocking Marketing Stability for a Fast-Growing Firm
Fractional Marketing opens doors to industry transformation.
PROJECT SNAPSHOT
Integrated Openings Solutions (IOS) has been a driving force in the commercial door industry since 2018. Renowned in the Midwest and Southeast, IOS offers a variety of specialty doors, from secure steel and moisture-resistant fiberglass to touchless technology and stylish architecture. Their ability to build new structures, fix existing openings, and upgrade commercial spaces has garnered them significant success and several partnerships with legacy brands.
CHALLENGE
IOS experienced rapid growth due to acquisitions and mergers, which eventually eclipsed their marketing efforts and internal communications. With approximately 150 employees under a single brand, they needed to maintain their presence and facilitate communication without a dedicated in-house marketing team.
IDEA
If Integrated Openings Solutions could engage a fractional marketing agency, they could leverage specialized marketing services on a part-time or project basis. This approach would provide a cost-effective solution, perfect for managing both internal and external communications.
RESULTS
Black Raven stepped in to help IOS identify its core target market, optimize its website for increased visibility, develop engaging content, and even aid in the development of new products. This comprehensive approach to marketing and communications, coupled with Black Raven's continued commitment to understanding and addressing IOS's needs, has ensured that the company's growth does not outstrip its ability to effectively communicate with its stakeholders.
