A strategic and holistic approach to
BRANDING, CAN HELP YOU COMMUNICATE YOUR UNIQUE VALUES
in a way that truly connects with your audience.
BRANDING WITH PURPOSE AND A STRATEGIC APPROACH
What does your brand communicate to your audience? At Black Raven, we understand that a brand is the public-facing avatar of your business. When you make choices about the design, voice, and identity of your brand, your choices impact how the brand is perceived and the kind of value your audience can expect from working with you. That is why we engage in extensive audience and peer research—to craft branding that tells your audience how your business or organization can improve their lives.
our four-step process:
Identify your audience.
Through client communication and market research, we develop an audience persona that guides branding decisions toward their needs and preferences.
Define your values.
We explore the history of your brand, your differentiating values, and how you impact the lives of your audience. Your brand values will inform all levels of brand development.
Bring your brand image into focus.
There is no impression like the first. For consumers, first impressions often come through branded elements. We collaborate with our clients to ensure branded designs speak to your audience and represent your organization.
Imagine the possibilities.
Names, logos, taglines, and colors are all pieces of the brand puzzle that we love helping our clients put together. We offer options and help our clients explore how brand design decisions will impact their audience engagement.
Iteration, revision, adoption.
The perfect brand for your business may not be apparent right away. At Black Raven we love creating branded elements that truly express the identity and values of our clients. That’s why we produce options to compare, contrast, and discover how best to represent your brand.
Communicate your brand with consistency and clarity.
Your newly-developed brand has the power to enrich every aspect of audience communication. Effective brands can also galvanize and encourage internal team values. Black Raven produces practical brand guidelines and graphic assets, helping you roll out your new brand to your staff and customers.
Continued branding support.
Our clients’ needs are always changing. As new branded elements are needed, we work with clients to implement their new or refreshed brand into everything they produce.
Listen and respond to audience feedback.
Effective brands are refined through intentional iteration. Black Raven delivers effective and attractive branded elements, optimized with every implementation, making adjustments when needed.
Continued use and improvement.
As your brand evolves and explores new communication channels, Black Raven provides continued strategic branding support. Brand guidelines can be applied to create beautiful new assets for any branded content you can imagine.