The Black Raven BLOG
Confirmation vs. Conversion: What Is Your Website Actually Supposed to Do?
Most ineffective websites suffer from the same problem: they are trying to do too much. You might be surprised to hear that from us, but
Why Long-Term Digital Success is Actually About Relationships
I take my truck to the shop for routine maintenance. Outside of changing the occasional flat tire, I am fully aware that the mechanic under
The Prompting Trap: Why We Refuse to Let AI Atrophy Our Creative Muscles
I was recently watching an interview between comedian Hasan Minhaj and tech journalist Joanna Stern. Joanna spent an entire year surrendering nearly every aspect of
The Art of Not Being Hard to Work With
Before I got my degree and before I entered the world of digital marketing, I spent a good chunk of time working in low-wage, client-facing
Users are Turning to LLMs for Search. Here’s What That Means for Your SEO Strategy.
Over the past year, something fundamental has shifted in how people find information online: Large Language Models (LLMs) have become a vital search interface. People
Why Brand Messaging Breaks — and How Content Workflows Fix It
Brand messaging — Whether or not it’s written down, every brand has a story. Nevertheless, some struggle to translate their story into something consistent, compelling,
How Black Raven Builds for a Future That Won’t Slow Down
The Industry Is Moving Faster Than Agencies Can Adapt Marketing is experiencing the fastest operational shift in its history. AI tools evolve weekly. Entire workflows
