Airbnb, the American rental online marketplace company, is famous for its unique approach towards lodging. Instead of offering hotels, Airbnb offers people someone’s home for
There is a blurred line between good articles and great articles. Great articles influence people, change the reader’s mind, attract followers, and provide them value;
Sometimes, video games can be a life-saver. Well, that’s pretty much what PlayStation communicated to their audience – promoting their #PlayAtHome campaign to support the
Websites have become sales funnels for every kind of business. With changing web technologies and frameworks, the websites have evolved too. In fact, User Experience
Brand voice is a persona and emotion that is represented through a brand’s communication. A strong brand voice reflects your brand’s purpose and helps you
Reading. It’s something lots of people love to do, but many don’t have time for. There’s so much content out there that it becomes hard
When it comes to inspirational advertising, one of the first names that comes to mind is Nike. The American sports brand has a 48% share
Has your website jumped the shark? Is it on par with your business goals? It may be the right time to consider a website redesign.
Social media empowers you to be heads and shoulders ahead of your competitors. Connecting with your prospects in an optimal way helps you establish a
Remarketing is a powerful strategy to engage with people who have visited your website earlier. It enables you to tactically place your ads before the
Not too bullish on social media? Know that it’s 2020, and social media is not just “social” anymore. Talking in terms of marketing, it’s turned
Businesses use social media to increase their reach and maximize impact. Staying relevant in your messaging and strategy is important. How can you outshine your
When health or weather-related disasters prevent “normal” business practices, digital transformation is the best way to deal with the crisis effectively. E-commerce has saturated the
Create a winning tagline that your audience will connect with! As you and your creative team work on your tagline, you must realize that a
Kill Bad Brainstorming and Start a Creativity Revolution Brainstorming is Bad Or more accurately brainstorming is not efficient. Brainstorming is usually done through one off
Spend 5 minutes and do this every time you have a new idea for your business to master your ideation. WHAT IS THE VALUE OF
