Get Ready for the Holiday Marketing Push

The holiday season is especially important for small businesses that rely on loyal customer engagement and seasonal sales. For many, this crucial time can account for a significant portion of yearly sales. While it may be unfashionable to put your Christmas lights up in August, it is past time you start planning your marketing push for the holidays.

Thoughtful preparation and early planning can set your business apart and help you capture new customers during the holidays. Consider how your business can approach this significant season.

When to Plan and Launch Your Holiday Marketing Strategy

The holiday shopping season kicks off earlier every year. Major retailers start their promotions as early as September—or even sooner. Don’t wait until November to begin your holiday marketing, or you’ll find yourself lagging behind the competition.

Start by deciding which products or services you’ll promote, craft your marketing messages, and identify your target audience. If you’re gearing up for a high-demand product, launch your campaigns as early as July. Otherwise, September is a great time to roll out your holiday promotions, following the back-to-school season.

With the right team in place—whether it’s your internal staff or a digital marketing expert—your holiday marketing strategy will be ready to execute without a hitch.

It’s Not Too Early to Say Thank You

Stand out from the Pack!

While most businesses focus on holiday greetings in December, consider sending out a heartfelt thank-you to your loyal customers closer to Thanksgiving. A gesture like this can make your customers feel genuinely appreciated and keep your brand top-of-mind as they start their holiday shopping.

This is where personalized direct mail campaigns and custom holiday cards come into play. Black Raven AFC specializes in creating print marketing pieces that resonate with your audience and leave a lasting impression.

Print Marketing is a Differentiator

High-quality print marketing can supercharge your holiday marketing efforts by providing a tangible and memorable way to connect with your audience. During the busy holiday season, when digital channels are flooded with promotions, well-designed print materials stand out and create a lasting impression. 

Whether it’s festive direct mail pieces, beautifully crafted holiday cards, or eye-catching flyers and brochures, print marketing offers a personalized touch that digital mediums can’t replicate. Quality print materials convey a sense of value and trust, making customers more likely to engage with your brand. By integrating your print marketing with your overall holiday strategy, you can drive in-store traffic, enhance customer loyalty, and create a cohesive brand experience that resonates with your audience throughout the season.

Strategize Your Discounts Early

Savvy consumers know that businesses will compete fiercely for their attention during the holidays. They’re always on the lookout for the best deals. Start early by determining the discounts or promotions you’ll offer. Whether you decide to feature one significant discount to draw in bargain hunters or plan a series of limited-time offers that keep customers returning, you’ll want to stay ahead of the game.

Reward Devoted Customers

New customers are great, but your loyal customers are invaluable—they spend nearly two-thirds more than first-time buyers. This holiday season, show them some love with special perks like exclusive discounts, early access to sales, or personalized gifts.

Leverage the Power of Video Marketing

Video content is an increasingly powerful tool, especially during the holidays. From behind-the-scenes looks at how your business prepares for the season to fun holiday-themed clips, video helps build a personal connection with your audience.

Not sure where to start? Black Raven AFC offers video production services to bring your holiday marketing ideas to life, whether it’s a promotional video, social media content, or personalized messages for your top customers.

Bring Your Message to Niche Social Media Platforms and Groups

While platforms like Instagram and Facebook are marketing mainstays, niche social channels such as Pinterest, Reddit, and Quora hold untapped potential. For example, Pinterest is a visual platform where people actively search for gift ideas, making it a perfect place to showcase your products.

Our team at Black Raven AFC can help you create eye-catching content and build targeted ad campaigns for these channels, ensuring your brand reaches new audiences who are ready to buy.

Ready to Get Started? Let Black Raven AFC Help You Succeed This Holiday Season

The holidays are a crucial time for your business, and having a comprehensive marketing strategy in place is essential. Black Raven AFC is here to help you maximize your efforts, from print marketing and direct mail to social media and video content.

Contact us today to discuss how we can support your holiday marketing push and set your business up for a season of success.