Marketing Scorecard
1
/
20
Our business has clearly defined and documented personas for each of our ideal client and customer types.
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STRONG
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We have a comprehensive list with contact information of our target clients and customers based on revenue, geography, and industry type.
WEAK
STRONG
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5
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We have value propositions documented for each of our ideal client and customer types.
WEAK
STRONG
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5
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The name and logo identity for our business work well to represent our core brand and are recognizable.
WEAK
STRONG
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4
5
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Our team, clients, and customers find our branding to be aesthetically pleasing.
WEAK
STRONG
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5
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All of my company's colors, fonts, and branding collateral are documented and accessible to our team and consistently used.
WEAK
STRONG
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3
4
5
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NEXT
Our website is easy to use for our audience, with navigation that drives users to take defined action steps that help propel our business forward.
WEAK
STRONG
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5
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Our website has a modern, beautiful design that works on any screen size or device.
WEAK
STRONG
1
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5
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Our website is fast, secure, backed up on regular intervals, and scanned continuously for malware.
WEAK
STRONG
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3
4
5
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NEXT
Making changes to our website is fast and easy, including content updates, user interface design, and creation of new pages or posts.
WEAK
STRONG
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5
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NEXT
We have all of our client contact data in a secure CRM that has delegated access for our marketing and business development team members.
WEAK
STRONG
1
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5
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Our business uses video to tell the story of our company, share testimonials of our clients and customers, and communicate our services and products in a compelling and efficient way.
WEAK
STRONG
1
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3
4
5
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NEXT
We regularly create thought leadership pieces that we share with our current and potential clients and customers.
WEAK
STRONG
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5
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We have a portfolio of our work to show to prospective clients and customers, with appropriate case studies that feature our client success stories.
WEAK
STRONG
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5
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Our company posts frequently on the social networks that are important to our industry.
WEAK
STRONG
1
2
3
4
5
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NEXT
When someone is looking for the services or products that our business provides they will find our website near the top of the search engine results.
WEAK
STRONG
1
2
3
4
5
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NEXT
Our company has regular email marketing sent to a growing list of potential and current clients and customers.
WEAK
STRONG
1
2
3
4
5
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NEXT
My company uses paid social media marketing to reach new clients and customers and drive revenue for our business.
WEAK
STRONG
1
2
3
4
5
BACK
NEXT
My company has a marketing strategy to leverage paid search engine marketing to capture new clients and customers.
WEAK
STRONG
1
2
3
4
5
BACK
NEXT
My company has structured sales funnels that can be optimized to grow leads for our business.
WEAK
STRONG
1
2
3
4
5
BACK
NEXT
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