Marketing Operations Scorecard
1
/
20
Our team has processes in place to develop tactical marketing content.
WEAK
STRONG
1
2
3
4
5
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We have an organized system for storing marketing collateral.
WEAK
STRONG
1
2
3
4
5
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NEXT
My business has a style guide used across all marketing content.
WEAK
STRONG
1
2
3
4
5
BACK
NEXT
We have clear processes for content creation and approval.
WEAK
STRONG
1
2
3
4
5
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We adapt content formats for different platforms effectively.
WEAK
STRONG
1
2
3
4
5
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NEXT
Our physical and digital marketing collateral are up-to-date.
WEAK
STRONG
1
2
3
4
5
BACK
NEXT
We use tools to analyze website performance and user behavior.
WEAK
STRONG
1
2
3
4
5
BACK
NEXT
We manage our domains and DNS effectively to support marketing systems.
WEAK
STRONG
1
2
3
4
5
BACK
NEXT
My business uses a CRM system to track and manage customer interactions.
WEAK
STRONG
1
2
3
4
5
BACK
NEXT
We actively segment and personalize our email marketing.
WEAK
STRONG
1
2
3
4
5
BACK
NEXT
We have tools to build and maintain lead lists for prospecting.
WEAK
STRONG
1
2
3
4
5
BACK
NEXT
We manage ad campaigns across platforms like Google Ads and social media.
WEAK
STRONG
1
2
3
4
5
BACK
NEXT
We schedule and manage social media posts using a dedicated management platform.
WEAK
STRONG
1
2
3
4
5
BACK
NEXT
We monitor analytics across all active marketing platforms.
WEAK
STRONG
1
2
3
4
5
BACK
NEXT
My business regularly backs up our website and marketing data.
WEAK
STRONG
1
2
3
4
5
BACK
NEXT
We quickly fix website bugs or broken links when discovered.
WEAK
STRONG
1
2
3
4
5
BACK
NEXT
My business monitors reviews and comments on organic platforms.
WEAK
STRONG
1
2
3
4
5
BACK
NEXT
We respond to customer reviews and comments in a timely manner.
WEAK
STRONG
1
2
3
4
5
BACK
NEXT
We audit our marketing tools and platforms for performance and necessity.
WEAK
STRONG
1
2
3
4
5
BACK
NEXT
We keep our social media profiles accurate and up to date.
WEAK
STRONG
1
2
3
4
5
BACK
NEXT
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