Survey | Black Raven AFC

Marketing Operations Scorecard

Our team has processes in place to develop tactical marketing content.

WEAK

STRONG

We have an organized system for storing marketing collateral.

WEAK

STRONG

BACK

My business has a style guide used across all marketing content.

WEAK

STRONG

BACK

We have clear processes for content creation and approval.

WEAK

STRONG

BACK

We adapt content formats for different platforms effectively.

WEAK

STRONG

BACK

Our physical and digital marketing collateral are up-to-date.

WEAK

STRONG

BACK

We use tools to analyze website performance and user behavior.

WEAK

STRONG

BACK

We manage our domains and DNS effectively to support marketing systems.

WEAK

STRONG

BACK

My business uses a CRM system to track and manage customer interactions.

WEAK

STRONG

BACK

We actively segment and personalize our email marketing.

WEAK

STRONG

BACK

We have tools to build and maintain lead lists for prospecting.

WEAK

STRONG

BACK

We manage ad campaigns across platforms like Google Ads and social media.

WEAK

STRONG

BACK

We schedule and manage social media posts using a dedicated management platform.

WEAK

STRONG

BACK

We monitor analytics across all active marketing platforms.

WEAK

STRONG

BACK

My business regularly backs up our website and marketing data.

WEAK

STRONG

BACK

We quickly fix website bugs or broken links when discovered.

WEAK

STRONG

BACK

My business monitors reviews and comments on organic platforms.

WEAK

STRONG

BACK

We respond to customer reviews and comments in a timely manner.

WEAK

STRONG

BACK

We audit our marketing tools and platforms for performance and necessity.

WEAK

STRONG

BACK

We keep our social media profiles accurate and up to date.

WEAK

STRONG

BACK