Social Media Scorecard
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21
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We keep our branding consistent across all social media platforms.
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We have a documented social media strategy for our business.
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We use a content calendar to plan our social media posts.
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We regularly check our profile information (bio, links, business details) and keep it up to date.
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We post a mix of content types (e.g., text, photos, videos, stories, reels).
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We repurpose old content to extend its lifespan and reach new audiences.
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We actively promote and repost user-generated content from our network.
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We run paid social media ads to increase reach and engagement.
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We include calls-to-action (CTAs) in our social media posts.
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We actively respond to comments and messages on our social media accounts.
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We run contests or giveaways on social media to drive engagement.
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We work with influencers or brand ambassadors to promote our business.
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Give yourself one point for each social channel you are using: Meta, X, LinkedIn, TikTok, YouTube
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We create content posts on Google My Business.
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We use analytics tools to track follower demographics and engagement trends.
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We schedule our posts in advance using a social media management tool.
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We leverage employee-generated content to showcase company culture.
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We recognize and reward employees who positively contribute to social media efforts.
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We provide social media training or guidelines for employees who post about the company.
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We have a designated employee or team responsible for managing social media.
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