about us
SERVICES
Health Planning Counsel of Southwest Florida
Non-Profit
Brand Strategy
Brand ID
Website Design and Development
Print Marketing Collateral
How do you unify several nonprofit initiatives without losing their individual spirit?
The Health Planning Council of Southwest Florida, needed a brand system that honored the uniqueness of each program, yet felt cohesive under a single trusted banner.
Through strategic workshops and in-depth research, we discovered that the nonprofits’ demographics and pain points overlapped — giving us the insight we needed to create a connected brand ecosystem.
—A brand that feels human, trusted, and deeply connected to its community.
Impact
Building Measurable Community Growth
Enrollment
+200%
Increased Community Engagement
Improved Brand Recognition Across Southwest Florida
"We built a brand as resilient, empathetic, and future-ready as the people it serves."
Visual Identity
A Modern, Timeless Look — Built on Trust and Warmth
The team at HPCSWFL truly loves what they do and the impact they make. We were intentional about crafting a brand that kept that genuine spirit front and center.”
balancing professionalism with heartfelt human connection. reflecting the passion and care Health Planning Council of Southwest Florida brings to its community.
what we created
- StyleScape
- Logo System Design
- Color Palette and Typeface
- Visual Art Direction
- Stationary Suite
- Brand Guidelines
Brand Voice
Building a brand isn’t just visual — it’s emotional.
Speaking with Empathy, Confidence, and Clarity We crafted a voice that’s approachable and empowering, speaking directly to underserved families and healthcare partners.
what we created
- Brand Story & Key Messaging
- one of Voice Guidelines
- Copywriting for Core Assets
- Brand Voice Guidelines
EMPATHETIC
Friendly
WARM
Family-focused
COLLABORATIVE
LEADERS
positive
Playful
embracing
community
Brand Activation
Bringing the Brand to Life —
From digital platforms to printed touchpoints, Health Planning Council of Southwest Florida new identity comes alive across every channel.
what we created
- Website Design & Development
- Print Collateral & Stationery
- Social Media Assets
- Educational Video Content
- Presentation Design
- Print Brokering and Management
