grow
portfolio value.
Without growing
your headcount.
Marketing for
Private Equity
Black Raven Digital is the marketing partner built for PE firms and their portfolio companies — delivering senior-level strategy and execution without the overhead of an internal team.
15-minute intro call. No pitch deck required.
The problem with most marketing agencies.
They weren’t built for how PE works. They don’t think about hold periods, EBITDA impact, or exit readiness. They report on impressions — not on what moves valuation.
Move
too slow.
Your hold period is 3–7 years. You can’t spend the first two on onboarding an agency.
Can't connect to ROI.
Vanity metrics don’t move EBITDA. You need attribution that ties marketing to revenue.
Create overhead.
Internal marketing hires add fixed cost. Every dollar spent on headcount reduces your multiple.
Don't
scale.
What works for one portfolio company rarely transfers. You need a system, not a one-off campaign.
The Black Raven Model
We embed with your portfolio companies as a full-service marketing arm — strategy, execution, and reporting — at a fraction of the cost of in-house. Three core pillars, one integrated team.
one.
Marketing Strategy
Brand positioning, audience mapping, competitive analysis, and go-to-market planning aligned to your value creation thesis and exit timeline.
two.
Marketing Operations
Full execution across paid media, SEO, web, content, and analytics — with attribution that ties spend to pipeline and revenue. No black boxes.
three.
Lead Generation
Inbound demand generation built for scalable, repeatable pipeline — so your portfolio companies grow without relying entirely on referrals or the sales team.
up and running in
Two Weeks
We’re built for the pace of private equity. No six-month strategy phases. No learning curves. We slot in fast and start delivering.
1
Days 1-3
CEO intro call & portfolio audit
You meet directly with our CEO. We audit the portfolio company’s current marketing, identify the fastest paths to impact, and align on your timeline and exit goals.
2
Weeks 1–2
Strategy & onboarding
We build a 90-day growth plan, set up tracking and attribution, and launch the first campaigns. Contracts are annual and renewable — no lock-in beyond year one.
3
Ongoing
Execute, report, optimize
Monthly reporting mapped to the metrics that matter to you — pipeline, CAC, revenue contribution, and brand equity heading toward exit. We adjust every cycle.
attribution, not guesswork
Every dollar tracked from click to close.
We instrument web, paid, and social channels so leadership sees exactly what’s driving pipeline — no black-box reporting, no vanity dashboards.
The Fastest Path to Measurable Inbound Revenue
The
Variety
Pack
Variety
Pack
-
Full-Service Growth
-
Our Flagship Engagement
-
Strategy | Ops | Lead Gen
-
Working together across one or multiple portfolio companies.
Flagship
In High Demand
Preparing for Sale
-
Brand, revenue attribution, and digital presence organized for exit.
-
We make your portfolio companies look and perform like they're ready to command a premium multiple.
Always Available
Portfolio Company Marketing
-
Scalable marketing systems deployed across multiple portfolio companies.
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Consistent standards, shared learnings, cross-portfolio efficiencies.
Always Available
Firm-Level Marketing
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Positioning and visibility for the PE firm itself.
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Deal sourcing, LP communications, brand authority, and digital presence that reflects the caliber of your portfolio.
Our Clients Actually Love us
“Black Raven did an awesome job and continues to be incredibly supportive as the website develops. Very happy with their product.”
Client
Sports & Athletics
“ACSI has been working with Black Raven for four years. We truly appreciate the effective communication and are very impressed with the results.”
Christina Hellweg
ACSI
“Your team has been extremely easy and professional to work with. I will definitely recommend you whenever the opportunity arises.”
Client
Legacy Builders
ready to turn
marketing
into a
growth lever?
Book a 15-minute intro call with our CEO. We’ll look at your portfolio, talk through your timeline, and show you exactly where marketing can move the needle.
start the
Conversation
Fill out the form below and we’ll be in touch within one business day to schedule your intro call.
