LinkedIn’s audience of over 500 million users express varying levels of engagement. The majority of users devote under two hours each week to the platform, primarily to:
- Find relevant material that will assist them to advance their careers or improve their personal efficacy in a certain sector.
- Create, curate, and share material with the goal of increasing their visibility among potential employers, business partners, and other stakeholders.
If you’re looking to improve your own LinkedIn content pieces, here’s what you can do:
Sharing blog posts and third-party content is useful:
If you’re a relatively new user or someone who wants to start posting on LinkedIn, blogs are a great way to get started. They offer an effective means to show what industry you’re a part of, while allowing you to receive feedback.
Blogs can work well if you’re able to include a bit of teaser text. You can also link videos to your blogs to encourage engagement.
Video content works effectively on Linkedin:
Well-produced videos will find you an audience in almost any industry. It’s important that you follow a few tips that can help you draw viewership.
For example, produce a brief “best industry practices” video series and include teasers for lengthier case studies. You could also create 30-second industry news summaries.
Text-based posts are still fun:
There’s something about well-written text posts that can help you gain traction on Linkedin. It’s simple yet powerful; it’s scrollable and impactful. Good tips to follow would be to use relevant hashtags and keep sentences and posts short to convey your message more succinctly. Try including a question or request for feedback to hear back from your audience.
With these tips, you’ll be able to create more engaging posts on Linkedin and carve out your niche as an industry expert.