Case studies are an effective way to showcase your company’s work. It goes beyond simple testimonials as it presents real data, examples, and results.
With case studies, you resonate with your customer base. They get to know how you address a specific problem. Also, case studies are a great way to move your prospects down the funnel. But it’s possible only when they’re audience-centred.
Here’s how to make effective case studies keeping your audience in mind:
- Write with your customer in mind
Are you targeting someone in the education sector? Is your potential customer an automobile manufacturer? Whatever it could be! If you’ve worked with similar clients previously, make a case study on how you solved their problem. Or maybe increased their sales.
- Include real numbers
Merely saying that you increased someone’s sales isn’t enough. Back your claim with data such as client X sales increased by 10x in Q3 with an impressive ROI.
- Explain the results
Make sure to mention how you achieved the results. Instead of saying ‘we leveraged content’, explain the form of content you produced. Was it blogs, podcasts, or videos? Also, explain how you developed your strategy.
- Play with formats
Don’t just rely on the text format! An effective case study could use slides, interview format videos. or podcasts. By being creative with your case study format, you will engage your audience more effectively.
Understand that case studies are a part of the content marketing campaign. Pay attention to how you utilize case studies and leverage them wisely! Case studies are all about showing your audience that you can help them.