![](https://blackraven.digital/wp-content/uploads/VideoDIYvPro_Equipment.png)
Pro vs DIY Videos: What’s best for you?
A smart video strategy is more important to marketers than ever. But when do you need to bring in a pro vs creating DIY videos?
In recent years, the binge-watching culture has boosted the value of visual content. Videos have now become prominent on all social media platforms, and even in newsletters and blogs.
In fact, video increases organic search traffic on a website by 157%. If you haven’t entered the video marketing world yet, now is the right time to start.
What makes a video “good”?
A good video is one that tells a story and connects with its viewers through that narration. It’s clear and edited seamlessly, enhancing the viewer’s experience and helping them stay engaged.
More and more, videos created for online consumption employ subtitles. This makes the content easier for viewers to consume — especially if they prefer to watch it on mute.
Should you go DIY or hire a pro?
DIY Videos are good for:
- Exploring and experimenting how video can help you in social media marketing
- When you have a lot of free time, or one of your employees needs a challenge
- Candid videos of you and your company
Pro is good for:
- Videos with calls to action that are intended to lead to a sale
- Telling a bigger story
- Using sophisticated graphics, cameras, etc
- Creating testimonials of clients (saves your client’s time and video is high quality)
What’s the right choice?
Your decision between a DIY and pro video depends on how crucial a video will be to your bottom line.
Do it yourself if you have the time and inclination to experiment with videos. However, it’s best to pay for a professionally-produced video when you don’t have the luxury to experiment, need the video completed on a specific timeline, and want outside expertise to help you reach your audience.
More from Black Raven
![](https://blackraven.digital/wp-content/uploads/Why-Funnels-Can-Still-Help-You-Build-a-Marketing-Strategy-300x150.jpg)
Why Funnels Can Still Help You Build a Marketing Strategy
In business, popular concepts go in and out of fashion, but certain principles remain constant. To find a successful path for your business, you need
![](https://blackraven.digital/wp-content/uploads/Rebrand-with-Confidence-Strategy-and-Creativity-300x150.jpg)
Rebrand with Confidence, Strategy, and Creativity
We understand that rebranding isn’t simply about changing logos or giving your business a modern look. It starts with a strategic process that requires thoughtful
![](https://blackraven.digital/wp-content/uploads/Maximizing-Social-Media-Impact-Balancing-Planned-and-Organic-Content-1-300x150.jpg)
Maximizing Social Media Impact: Balancing Planned and Organic Content
In crowded digital spaces, strategic social media management is essential for businesses looking to stay on top and get noticed. But what’s the best approach?