Social media empowers you to be heads and shoulders ahead of your competitors. Connecting with your prospects in an optimal way helps you establish a better brand name.
As a brand, you should create an appealing impression because that’s what lingers on the minds of people.
While leveraging the potential of your social media branding, ensure it is a close analogy with website branding. This helps you convey a consistent brand message and voice.
Reasons why your social media branding should be identical to website branding:
- Makes you accessible: With some exceptions, It is advantageous to have consistent social media handles. This means you should have the same user names. This makes it easy for people to find your brand online easily. Above all, it reflects professionalism and simplifies handling printed marketing materials.
- Makes you memorable: Using the same colors and fonts for social media and website branding helps you boost brand awareness. This escalates brand association and boosts your brand identity making it memorable for people.
- Wins customer loyalty: Homogenous branding across all social media networks help you amplify your brand’s online image. You get engaged and faithful subscribers who interact with your content and generate meaningful engagements. Such loyal followers advocate your brand and toot their own horn to promote you.
Next time, when you start with social media branding, make sure you use logos, colors, and typography in tune with your website.