Every social media platform offers unique opportunities and experiences. But one thing they all have in common is how they favor images, photography, and videos
In marketing, a customer persona is a tool that allows you to inject EMPATHY into your marketing strategy. A well-sketched customer (or buyer) persona can
What do your customers love about your business? Customer feedback can help you discover aspects of your value proposition that you may not have recognized
Google Business Profile is a free tool for local businesses that either have a location (coffee shop) or provide a service by meeting in another
An audience that is grown organically is the best foundation for marketing on social media. Paid advertising allows brands to expand their reach and create
When you open up your business to public reviews, you open it up to the bad as well as the good. For all the wonderful
Influencer marketing is an evolution of a timeless marketing tactic: The celebrity endorsement. While media platforms have changed, much of the original core idea holds
How Writing a Blog Can Serve Your Business Goals Of all the marketing tools available, blog writing is one that many business owners ignore— or
You know that what customers say when they review your business matters. But no one seems to be reviewing your product or service—or worse, the
Online customer reviews are a powerful marketing tool that can draw attention to your brand. These reviews are also part of a comprehensive SEO strategy.
Landing pages are web pages that serve a specific purpose. That purpose is usually to produce leads for a business by collecting user information. A
Personal testimonials are always powerful marketing tools. When your product promises improvement or transformation, your success depends on your customers’ success. The Fitbit Stories #MyReasonIs
Social media marketing is an important way for businesses to expand their reach and broaden brand awareness. The first step to launching a social media
This Volkswagen Advertising Campaign Draws on Nostalgia and Looks to the Future How does a company signal change—especially when that change involves saying goodbye to
Customize These Popular Chatbots for Your Audience A chatbot is a great way to provide an improved customer experience on your website. They can help
LinkedIn is a well-known business-to-business (B2B) social networking tool for executives and other business people. More than 130,000 posts are published each week by more
Website chatbots used to be an exciting, innovative feature for high-end websites. Chatbot plugins have become easier to purchase and implement. As a result, many
Adidas is a premier sports brand. Over the years, they have created engaging campaigns we can take marketing lessons from. To promote their new sub-brand,
Employing eCommerce best practices can help improve your conversion rate. Conversion rate is one of the most important metrics to track when you’re working on
When your audience views your videos, the first thing they will see should be your video intro card. It is something you will want to
Old Spice is known as one of the best brands for innovative and witty advertising. Their Dream Runner campaign integrates their edginess and whimsical ad
Are you planning on writing an ebook as a lead magnet for your company or brand? When done correctly, lead magnet ebooks can assist you
Ask anyone running a website and they’ll tell you that the Contact Page is one of the most crucial elements, along with the homepage. This
When it first came out, WhatsApp was known for being an effective and easy tool to communicate with the people in your contact list. However,
One of the most important aspects of advertising on social media is maintaining the same momentum on all digital platforms. Cross-posts are one way to
Working in the field of SEO requires one to be aware of the various trends surrounding their market and incorporating the right tactics to rank
Effective graphic design informs the audience and convinces them to take action. Also, it creates a certain perception in the minds of the audience regarding
Business owners understand it takes a lot of work to maintain a consistent schedule of content for social media. Finding sources for social media content
It is important for business owners and operators to stay informed on the latest marketing trends in order to maximize their marketing efforts. Here are
Customers who watch brand video content are 2.6 times more likely to make a purchase. Tweets with videos are driving 10x more engagement than standard
Your website is a reflection of you and your business. It is important to design your website experience with your audience in mind. This will
Your digital marketing strategy is a plan for reaching your specific digital marketing goals. It takes into consideration what your business is currently doing and
LinkedIn’s audience of over 500 million users express varying levels of engagement. The majority of users devote under two hours each week to the platform,
With a larger share of users browsing the internet on their mobile devices, more and more businesses are rightly focused on creating a mobile-friendly website
Hashtags are a well-known aspect of digital lingo. Capturing a larger idea or brand into one bite-sized word or phrase can help you emphasize the
Instagram’s counterpart to TikTok, which debuted in late 2019, has gotten heavy use from artists, influencers, and marketers. Reels are making use of Instagram’s built-in
Companies can achieve recognition faster if their branding is on point. Having a strong brand identity will help you attract visitors, build trust, and convert
When the cab-service market is led by Uber and other contemporaries, it is important to understand how Lyft’s referral system works and why it is
SEO or “search engine optimization” is the process of optimizing your web presence to put your brand in front of more prospective customers. Most businesses
Popular food brands rely on high-quality imagery and design to sell their products, but they also rely on copywriting. Good food copywriting triggers an emotional
As a marketer, it’s your job to be on top of trends and use all the tactics that your business may need. Writing articles will
Small businesses often focus on local reach and visibility, and word-of-mouth sales for their growth. But, if there’s one thing we’ve learned from fluctuating market
For brands who can find their audience on Twitter, building an audience there can be a crucial part of their online marketing strategy. Twitter is
Do you want your website content to convey more authority? An appealing combination of fonts can help you to do that. If you aren’t sure
Social media is a major marketing tool for any business with an online presence. Having neat and consistent graphics on social media will help you
The demand for video content is only increasing. If you want better returns for your advertising messages, you need to plan well, especially during the
A social media content strategy is a document that outlines your social media goals and a path to achieve them with great social media content.
If you want your business to get the upper hand over competitors, digital marketing is something that you need to embrace. There are no two
If you are creating content for social media and not using calls to action (CTAs) you are missing out on a lot of opportunities. But
The number one reason why most sales pages fail to convert is that they are not structured properly. Structure plays an important role in any
