When you’re designing a website, there are a lot of design decisions that need to be made. One of the main elements that goes into making everything stick together, apart from the color scheme is the font you choose.
You need to make sure you choose a typeface that’s clean, readable and the right side of striking.
Here’s how you can choose fonts that fit:
- Ensure the font matches the brand tone
Fonts are a crucial aspect of building a brand. The font scheme needs to be cohesive with the rest of your visual branding. Depending on the nature of your business, you can choose fonts that are sophisticated, trendy, adventurous or rugged, based on what you need.
- Rank the fonts by the importance
One of the general rules of thumb is that you shouldn’t use more than three fonts on your website. These fonts also must carry varying degrees of importance. To retain a sense of hierarchy, you can choose a primary, secondary and optional accent font.
The primary font is the most visible and can be used on the website headers. This is the font people will associate with your brand.
- Choosing the sizes
Once you choose the type scheme, you can decide different sizes for large titles, paragraph text and subtitles too. Here’s a standardized set that’s used throughout the industry, but you can choose one that suits you:
Titles – 30 to 70 px
Subtitles – 22 to 30 px
Paragraph – 16 to 20 px
With these pointers, you can go forth and choose the right fonts for your site. Most importantly, make sure you choose fonts your audience can recognize and read easily!