How to Choose Great Fonts for Your Website
When you’re designing a website, there are a lot of design decisions that need to be made. One of the main elements that goes into making everything stick together, apart from the color scheme is the font you choose.
You need to make sure you choose a typeface that’s clean, readable and the right side of striking.
Here’s how you can choose fonts that fit:
- Ensure the font matches the brand tone
Fonts are a crucial aspect of building a brand. The font scheme needs to be cohesive with the rest of your visual branding. Depending on the nature of your business, you can choose fonts that are sophisticated, trendy, adventurous or rugged, based on what you need.
- Rank the fonts by the importance
One of the general rules of thumb is that you shouldn’t use more than three fonts on your website. These fonts also must carry varying degrees of importance. To retain a sense of hierarchy, you can choose a primary, secondary and optional accent font.
The primary font is the most visible and can be used on the website headers. This is the font people will associate with your brand.
- Choosing the sizes
Once you choose the type scheme, you can decide different sizes for large titles, paragraph text and subtitles too. Here’s a standardized set that’s used throughout the industry, but you can choose one that suits you:
Titles – 30 to 70 px
Subtitles – 22 to 30 px
Paragraph – 16 to 20 px
With these pointers, you can go forth and choose the right fonts for your site. Most importantly, make sure you choose fonts your audience can recognize and read easily!
More from Black Raven
Crafting the Perfect Website for Your Sports Club
Tailored Web and Graphic Design Solutions for Sports Clubs If we’re not on the field, there’s a good chance we’re online. A compelling and functional
Recent GA4 Spam Attacks are Built Different: What You Need to Know
If you want to maintain accurate analytics data and make informed decisions (you do), you have to be aware of spambots that may threaten your
Your Website’s User Experience is an Extension of Your Brand
Why does UX optimization matter? When nearly every business has a website, User Experience (UX) stands as a key differentiator for a successful online presence.