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How to Prepare a Social Media Content Strategy

A social media content strategy is a document that outlines your social media goals and a path to achieve them with great social media content. The content pillars you establish here will help you create new content on a consistent schedule. 

Here is how you can create an effective social media content strategy: 

  • Set S.M.A.R.T. goals: If you want to create an effective strategy, you have to first set S.M.A.R.T. goals, which means your goals should be:
  • Specific
  • Measurable
  • Attainable
  • Relevant
  • Time-bound
  • Create a buyer persona: To create great content for your audience you need to first figure out who your target audience is. Creating a buyer persona will help you know about your audience, their interests, and their pain points. 
  • Make content pillars: Making a content pillar for your social media content strategy will help you specify which topics you will create content on.
  • Audit your profile: Before creating a content calendar you must also audit your profile, as it will give you a clear picture of the purpose of your social media account. 
  • Monitor your competitors: Watching your competitors will help you figure out what’s working for them and what is not. And that will help you make an effective strategy for yourself. 
  • Create a social media content calendar: To create an effective content strategy you must create a clear, specific, well-planned social media content calendar. This will help you create the right content mixture and maximize the results from your content.

Crafting an effective social media content strategy will help you create great content for your target audience.

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