
Learning From Nike – Emotional Storytelling
When it comes to inspirational advertising, one of the first names that comes to mind is Nike. The American sports brand has a 48% share in the American athletic footwear market and some of the credit for that goes to their incredible advertising.
Here’s how Nike takes emotional storytelling to another level:
- Selling aspiration
Nike’s ads rarely make mention of their products. They induce emotions via their emotional branding tactics. Each ad is crafted to evoke a certain type of feeling or need in the consumer’s mind.
They use an age-old tactic – the narrative of the hero working hard to overcome trouble and adversity and emerging victorious.
- The tagline
Nike’s tagline has to be one of the greatest in the world of advertising. “Just Do It” – three words that are simple and inspire. The Just Do It tagline runs across their advertising products and is a constant in their campaigns.
Their “work hard” ethic stems from their sports-based ethos, which pushes consumers to fight the voice in their head that says, “I can’t” to instead say, “I will do it.”
- Supreme athletes
All of Nike’s athletes have been the greatest in their respective sports. A major chunk of them has also overcome adversity to succeed.
From the likes of Cristiano Ronaldo, Michael Jordan, the late Kobe Bryant, Rafael Nadal, Serena Williams, Odell Beckham Jr., Nike’s athletes are truly inspirational, and that plays into their hands.
With these smart tactics and more, Nike knows how to weave compelling storylines to entice customers across generations!
More from Black Raven

How Your Club’s Website Can Support Your Coaches
Coaches are the anchor of any successful sports club. They dedicate countless hours to training athletes, developing strategies, and fostering team unity. On and off

Navigate Rebranding: A Strategic Approach to Staying Relevant
Why Rebrand? Your market and business landscape are constantly changing under your feet. Consumer preferences and expectations don’t wait for our permission to change, as

Stay Ahead with SEO: Why Updates Are Non-Negotiable
In the competitive digital marketplace, ‘visibility’ is the name of the game. Search Engine Optimization (SEO) ensures your digital presence is recognizable to search engines