Business owners understand it takes a lot of work to maintain a consistent schedule of content for social media. Finding sources for social media content can be overwhelming, so it’s important to get the most out of the content you create.
There is a lot that goes into content creation. Getting an idea, doing proper research, creating content, editing content, publishing content, engaging with other content creators. It gets even more difficult when you have to do it for several platforms.
As a business owner, it’s challenging to put out content on various social media platforms along with running a business. You have to focus on the more pressing aspects of your business. We have a solution for you: Content repurposing.
Content repurposing is the process of taking your produced content, optimizing it, and distributing it to different social media platforms. It is a marketing technique that every content creator applies in their business to quickly distribute content on different social media platforms.
Here’s how you can repurpose content on different social media platforms:
Create evergreen content
Take some time to optimize and re-publish an article. You can change the featured image of the article and publish it on a different platform. You can transcribe your article into a podcast or you can cut out pieces from your article and convert them into LinkedIn posts.
Compile short-form content to make a lengthy article
You can extend your LinkedIn articles, add a little more information or compile a few Facebook posts into one blog post. Don’t copy-paste your content. You can change it a bit and make it more refined.
Convert blog posts into an ebook
Have you written many blog posts on a similar topic? You can compile all your published blog posts and create a valuable ebook for your audience that you can sell or add to your sales funnel.
Publishing content on different social media platforms will become easy for you if you use the art of repurposing.