The art and skill of organizing type is typography design. It is one of the core abilities of a designer and entails more than just making the content readable.
The typeface you select and how it fits with your grid, design, color scheme, etc. can make a good design great. Here are some pointers to help improve your typeface:
The leadership variants are a must:
Leading generally specifies the vertical space between the different types of rows. It is named after read strips that were used to divide the lines of the type in the days of mechanical typing.
The basic rule for readable body text is that your lead value should be between 1.25 to 1.5 times the font size.
Take care of the Kerning and Tracking:
Kerning is the technique of spacing adjustments for the harmonic combination of letters. For instance, when a capital ‘A’ encounters an uppercase ‘V,’ the diagonal punching of the upper left of the ‘V’ is generally kerned over the bottom left of the ‘V.’
Kerning is like tracking, but it’s not the same exact thing. Tracking is the technique through which all letters are spaced into one word and are applied uniformly.
Ensure measuring of text blocks correctly:
The term ‘measure’ refers to the breadth of a block of text. It is definitely vital to take into account if you want to produce the best reading experience. Your reader might get lost if your lines are too lengthy and measures that are too short needlessly disrupt the reading experience.
Also, choose fonts that work together well, visually. Don’t utilize more than 2 or 3 fonts at a time when you’re putting together your designs. Simplicity is your friend!