Use Photography to Showcase the Human Side of Your Business

Every social media platform offers unique opportunities and experiences. But one thing they all have in common is how they favor images, photography, and videos over other content. If you’re struggling to make content that you think your audience will like or you don’t believe your company has any interesting images to offer, you should try this. 

Images with faces in them will relate to your audience. Most users prefer images that showcase the genuine, human side of your company. This kind of content is naturally appealing to humans. It allows us to see ourselves in the people we are looking at. Showcasing images with people naturally tells a story. That image can pause their scrolling as they stop to read what you’ve written about the photo. It’s even been proven that pictures including human faces had 38% more chances to receive likes and 32% percent more chances to receive comments by Georgia’s Institute of Technology and Yahoo Labs by observing 1.1 million images.

How does this kind of photography help your business? 

We can use social media to connect with others, share stories, and observe others. Most of us are on social media because we are interested in both people we know and those we don’t. There’s nothing wrong with advertising using product photography, graphics, or branding materials but it is nice to show your customers who they are working with. By showcasing images of you and your people, you are showing your customers a human side that can exemplify the qualities of your business, the values of your people, and even things like work ethic or their care for what they do. By sharing genuine content that is more lighthearted, your audience will be drawn to you and want to work with you more. 

Organic content like this will keep your business in front of people’s minds. If they regularly engage with this type of content, they will also see the other content you are posting, like your products and services.

How can you do this? 

Holidays are a great time to incorporate more human photography. For instance, have you planned a Christmas party? If so, post a picture of your team wearing ugly sweaters or competing to decorate the best cookie. Also, Halloween is an opportunity to post your team’s costumes to show off their creativity in a fun way. 

Team member spotlight posts are a great piece of content you can regularly add to your content schedule. As a result, you see many companies featuring their employees. It’s as simple as posting a picture of them and talking about the value they add to your team, how long they’ve been on staff, what they enjoy about your company, and you can even get personal – what do they like to do outside of work? Do they have a really cool achievement or fun fact about themselves? If so, include it!


  • Events
  • Birthdays
  • Work Anniversaries
  • Engagement, Wedding, or Baby announcements
  • Team Building Activities
  • Obscure Holidays like: Kids Day, Pets Day
  • Mothers Day, Fathers Day

Humanizing your company on social media can lead to valuable engagement that will help your audience see both the personal posts and the product or service posts. These platforms are a perfect place to connect with your audience and customer, and what better way to connect with people than by posting in ways that share the most important piece of your business: the people.

More from Black Raven

about us