
Use These CTAs on Social Media
If you are creating content for social media and not using calls to action (CTAs) you are missing out on a lot of opportunities. But first, what is a CTA?
A social media CTA is a call to action, or, simply, a word or phrase that persuades the viewers to take action. (Like the post, comment, sign up, etc)
If you want more engagement on your posts, or social media follows, you need to use calls to action. They are also useful if you want your audience to take action, grab a freebie, subscribe to your email list, or even buy your product or service. Calls to action are crucial. If you don’t give your audience next steps, you may lose conversions.
Here are the three types of CTA that you can use on social media:
- Facebook/Instagram ad CTA: If you are targeting ads on Facebook, you must use clear CTAs. If you use more than one CTA, the readers may become confused and not do what you want them to do.
- Social media caption CTAs: Use calls to action in your captions. You can ask questions at the end of your caption that will lead to more engagement on your posts. Smart content creators ask questions and persuade readers to share their views and leave comments.
- Email CTAs: You can end your social media posts by asking your audience to grab a freebie and that will also help you collect their emails. You can also simply ask them to subscribe to your newsletter if they want more valuable content.
There are several other types of CTA that you can use on social media to make your audience take desired actions. What calls to action best suit your online strategy?
More from Black Raven

Unlocking SEO with Blog Content
Many businesses invest significant time and resources in optimizing their main website for search engines. They meticulously sprinkle keywords throughout their service pages, product descriptions,

How Your Club’s Website Can Support Your Coaches
Coaches are the anchor of any successful sports club. They dedicate countless hours to training athletes, developing strategies, and fostering team unity. On and off

Navigate Rebranding: A Strategic Approach to Staying Relevant
Why Rebrand? Your market and business landscape are constantly changing under your feet. Consumer preferences and expectations don’t wait for our permission to change, as