SEO or “search engine optimization” is the process of optimizing your web presence to put your brand in front of more prospective customers. Most businesses apply SEO tactics in their online communication strategy to get a higher search engine rank, drive traffic, and generate leads.
However, there are some misconceptions about SEO that hold companies back. Let’s bust some myths here:
- SEO is a gimmick or a trick: Proper SEO doesn’t need to be deceptive or inconsistent with your company values. Digital marketers use SEO to drive traffic to their website. It’s all about learning what your audience is looking for and making sure they can find you through those search avenues. It takes time to build search engine priority, but potential increase in awareness is valuable.
- SEO is too complicated: SEO can be a bit complicated for beginners, but there are web-based tools available to help you ensure your content is attractive to search engines. SEO specialists can help you understand and even apply the basics of SEO to your current strategy.
- Keyword ranking is all that matters: Keyword research is just one part of SEO. There are a lot of other things that are involved in optimizing your website. You have to examine many other performance indicators like load times and ease of navigation.
- It takes a lot of time: SEO is an organic way to drive traffic so it takes time to build, but once you find a strategy that works for your brand and enact continuing SEO, you will begin to see positive results.
SEO is expensive: SEO is an organic strategy to bring traffic, and it helps you get more bang for your buck in online marketing. Hiring a specialist costs money, but finding your audience is a worthwhile investment.