The Black Raven BLOG
How Audience-First Thinking Transforms How You Communicate
Marketers love a good origin story — how a company started, what the founders believed in, the “why” that fuels every product launch. And while
Digital Real Estate: The Case for Investing in Owned Platforms
Building your digital presence on “rented land” limits your growth, but investing in owned platforms puts you in full control of your brand’s future. The
Your Value Proposition is More Than What You Sell
Why people really buy from you—and how to craft a message that meets them where it matters. At Black Raven AFC, we work with businesses
From First Step to Forward Motion: Building Momentum Through Iterative Marketing
In our last blog, we shared a simple but powerful message: Start now. Start small. Start again. Today, we’re talking about what comes next: the
Start Now. Start Small. Start Again.
Get Started in Marketing: Why Iteration Beats Perfection How do we get started in marketing? You don’t need a perfect plan. You need to act.
Chart Your Brand’s Unique Marketing Roadmap
Start moving in the right direction with a Marketing Roadmap. It’s easy to feel overwhelmed when trying to build a marketing strategy that actually works.
Mapping the Audience Journey for Stronger Client Relationships
Welcome to the Audience Journey! You want your marketing to drive real, measurable results. To do that, you need to understand and engage your audience
