The Most Important Pages on Most Websites (Besides Your Home Page)
Every web design is a little different, but nearly every site can benefit from these core pages.
Audience Segments in Email Marketing: How to Break Down Your Mailing List
Audience segmentation is the process of breaking down email lists into smaller pieces, or segments, to increase the quality of the targeting and conversion rates.
LinkedIn vs. Facebook: Which is Right for Your Brand?
LinkedIn is a popular social media network for professionals. With over 810 million users, the platform offers companies and professionals the opportunity to network, build
eCommerce Technologies That Are Evolving How We Shop Online
eCommerce, short for “electronic commerce,” is the process of buying or selling goods or services through the Internet. While there are many powerful technologies driving
Access the Benefits of Local SEO for Your Business
With the prominence of internet marketing, a local SEO strategy is essential for small businesses to create brand awareness and establish credibility. Nearly half of
How to Organically Gain Followers on Social Media
An audience that is grown organically is the best foundation for marketing on social media. Paid advertising allows brands to expand their reach and create
Create a Mobile-Friendly Website and Avoid These Hazards
In a previous post, we discussed the importance of a mobile-friendly website and some freely available testing tools. Now it’s time to interpret the results