
New Research Offers Insight on Dealing with Negative Online Reviews
I haven’t forgotten about the good old phone book. I know it’s nestled safely at the back of some kitchen drawer. But unless I’m suddenly

Define Your Strategy for The Big 4 Social Media Platforms
Center Your Strategy on The Big 4 Social Media Platforms Social media offers an easy, effective way for businesses to reach their customers and target

Hot 2022 Web Design Trends: Typography
Typography has been a major part of print design for decades now. However, the field is finally moving to the forefront of web design trends.

Learning From Fitbit Stories #MyReasonIs Campaign
Personal testimonials are always powerful marketing tools. When your product promises improvement or transformation, your success depends on your customers’ success. The Fitbit Stories #MyReasonIs

Learn More About Your Social Media Audience with These Simple Steps
Most people treat social media as a bulletin board or TV ad. But social media is much more… Specifically, social media platforms are filled with

Why Active Voice Is So Important for Your Blog
The difference between active and passive voice is one of those things people can’t always explain, but they know it when they see it. The

How Digital Marketing Differs for Local and National Brands
Some things in digital marketing are a matter of scale, where throwing more money at the problem can resolve it. However, local businesses need to