Employing eCommerce best practices can help improve your conversion rate. Conversion rate is one of the most important metrics to track when you’re working on an eCommerce website. You should always pursue better ways to drive traffic to your site, and continually reassess your tactics.
Keep up to date on the latest digital marketing trends to drive more people to your website. Beyond that, we’ve collected some useful tips.
eCommerce Best Practices to Increase Conversions
Remove unnecessary form fields:
Filling out an online form isn’t fun for anyone. As an eCommerce site, your goal should be to make your buying process simple.
Unwieldy forms can tank a conversion rate. Remove any superfluous form fields, keeping just those that are critical to completing a purchase.
There’s nothing worse than viewing a website that tugs you in multiple directions. Your landing page ought to be clean, succinct, and easy to browse.
Try different offers:
Even the most consumer-friendly eCommerce sites won’t work if you aren’t actively marketing. Special offers have a major influence on conversion rates when they are designed to entice your unique market.
You may have to cycle through several types of offers until you discover one that connects with your audience. Even if you have tried different kinds of promotions, ask your customers what kind of promotions would most interest them. If you continue to explore and document your findings, you’ll ultimately uncover a winner.
Create effective CTAs:
Calls to action (CTAs) can turn window shoppers into buyers. Make sure your CTAs are well-thought-out and speak to your audience. Your CTAs may include newsletter sign up, special promotions, or free media that can put them in your managed audience list.
What is the one thing you’d like to tell them to convince them to stay and complete their purchase?
Use these tips and soon you will find an eCommerce marketing strategy that connects with your audience.