Tag: brblogs
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Navigate Your Marketing Journey: The Power of a Roadmap
Get to Know Your Digital Landscape Embarking on a marketing journey without a roadmap is akin to setting sail without a compass. Just as every
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Why Funnels Can Still Help You Build a Marketing Strategy
In business, popular concepts go in and out of fashion, but certain principles remain constant. To find a successful path for your business, you need
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Rebrand with Confidence, Strategy, and Creativity
We understand that rebranding isn’t simply about changing logos or giving your business a modern look. It starts with a strategic process that requires thoughtful
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Maximizing Social Media Impact: Balancing Planned and Organic Content
In crowded digital spaces, strategic social media management is essential for businesses looking to stay on top and get noticed. But what’s the best approach?
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What Kinds of Content Are Best For Your Digital Platforms?
Considering the most popular digital channels, diverse content is key to a successful marketing strategy. Understanding the role of different platforms is crucial in effectively
![team reviewing demographics data on a laptop for their marketing strategy](https://blackraven.digital/wp-content/uploads/BR_Blog-2-8-24-1.jpg)
Which Demographics Actually Matter to Your Marketing Strategy
Your ideal marketing strategy is a reflection of your audience. Understanding your target audience is not just a key to success; it’s the foundation upon
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Crafting the Perfect Website for Your Sports Club
Tailored Web and Graphic Design Solutions for Sports Clubs If we’re not on the field, there’s a good chance we’re online. A compelling and functional
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Join Us for the Earth Day Electronics Recycling & Food Drive Event!
Black Raven exists in more than one location, with team members and clients across multiple states. At the same time, our company’s roots are planted
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Recent GA4 Spam Attacks are Built Different: What You Need to Know
If you want to maintain accurate analytics data and make informed decisions (you do), you have to be aware of spambots that may threaten your
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Your Website’s User Experience is an Extension of Your Brand
Why does UX optimization matter? When nearly every business has a website, User Experience (UX) stands as a key differentiator for a successful online presence.
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The Best and Worst Ways to Engage With Your Audience on Social Media
Each step you take into social media can offer new lessons and insights into how best to connect with your audience online. But there are
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The Power of Transcription Services for Video Content Creation
Digital marketing has become an essential building block of brand strategy, and video content rules that landscape. Many businesses invest in producing high-quality video content
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Optimizing Marketing Efforts for Major Sporting Events: A Playbook for Local Brands
In the exhilarating arena of sports, advertising plays a key position. Professional sports is big business, not just because of the ticket and snack sales.
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The Power of Repurposing: How One Piece of Digital Content Can Become Many
In the digital space, content drives effective marketing. It’s the bridge that connects businesses with their audience. However, the challenge lies in consistently creating fresh,
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Unlocking the Power of Relevant Search Terms for Your Business
Relevant search terms form the pathway that guides users to your online doorstep. They’re the words and phrases that define your online identity, and they
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The Power of Complete Contact Information in CRM: Why It Matters
In any competitive market, staying connected with your customers is not just a nicety – it’s a necessity. Having a direct line of communication to
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Who Owns My WordPress Site?
It’s a question that might not cross your mind until it’s too late. Depending on your circumstances, the answer can vary wildly. It could be
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Video Marketing: Tips to Create High-Quality Videos
Since social media and video platforms have made their way into everyone’s pockets, video has become an indispensable tool for businesses looking to effectively market
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Don’t Miss Christmas: A Guide to Develop Your Holiday Content
The holiday season presents a golden opportunity for businesses to connect with their audience in compelling and memorable ways. In this guide, we’ll emphasize why
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The Rise of Bing and How it Differs from Google
“Let me Google that.” You may have heard someone use this phrase. Just like “Kleenex” became synonymous with facial tissue, Google’s dominance in the search
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What Is a Brand-Identity Video?
Leverage the power of video to make your brand stick in your audience’s mind. Every time you see an icon of a white apple with
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Creating Content for Your Blog Strategy
Great content is audience-driven, keyword-optimized and visually inspired.
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The Big 4 Social Media Platforms for Business
Twitter, Facebook, LinkedIn, Instagram.
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Customizing GA4: Benefits and Best Practices
Google Analytics 4 (GA4) is the latest version of Google Analytics, and it differs from Universal Analytics (UA) in several ways. Some of the key
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The Most Important Pages on Most Websites (Besides Your Home Page)
Every web design is a little different, but nearly every site can benefit from these core pages.
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GA4 To Replace Universal Analytics on July 1, 2023
It can be easy to ignore change when we are accustomed to our daily habits or fully committed to the systems we already use. This
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The Difference Between a Logo and Your Brand
A logo is a graphical element. A brand is your company’s identity.
![Image of robotic hand representing artificial intelligence writing tools](https://blackraven.digital/wp-content/uploads/the-artificial-robotic-arm-write-down-some-notes-w-2022-09-19-18-21-27-utc-1.png)
What’s Up with AI Writing Tools?
The use of artificial intelligence (AI) has grown exponentially in recent years. AI is being applied in many industries, from healthcare to finance, and from
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Powerful Tips for Email Marketing
How can you create compelling emails that convert? Understanding certain marketing strategies will help you make the most of your email marketing. Here are some
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Why Websites Need Continual Care
Maintaining your business’s website is anything but a set it and forget it endeavor. Here’s why.
![CRM symbol with hands, blocks, and a paper man](https://blackraven.digital/wp-content/uploads/CRM-guide.jpg)
A CRM Guide to Getting Started
An exceptionally brief, delightfully simple guide to customer relationship management (CRM) software.
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SEO 101: Getting Your Site on Search Results
You have a business. Your business has a website. You want that website to show up in search results for more queries. So…you need to optimize.
![Two friends smile at one another, one sitting with a laptop, the other standing, holding books](https://blackraven.digital/wp-content/uploads/negativereviews.jpg)
New Research Offers Insight on Dealing with Negative Online Reviews
I haven’t forgotten about the good old phone book. I know it’s nestled safely at the back of some kitchen drawer. But unless I’m suddenly
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What You Need to Know About Twitter Professional Accounts
Twitter has recently been a popular topic of conversation in the mainstream news cycle. A piece of Twitter news that has flown under the radar
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Use Your Brand Voice to Craft Your Social Media Message
Language can add value to your brand. Consistent language (your brand voice) gives your brand a personality that allows it to come to life. Thus,
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Use Photography to Showcase the Human Side of Your Business
Every social media platform offers unique opportunities and experiences. But one thing they all have in common is how they favor images, photography, and videos
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Do I Need to “Refresh” or “Redesign” My Website?
These days, most changes you make to your website can be done quickly and securely. Changes that go beyond regular content updates or minor layout
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The Most Important Elements of Your Customer Persona
In marketing, a customer persona is a tool that allows you to inject EMPATHY into your marketing strategy. A well-sketched customer (or buyer) persona can
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How Customer Feedback Can Help You Define Your Value Proposition
What do your customers love about your business? Customer feedback can help you discover aspects of your value proposition that you may not have recognized
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Write Facebook Ad Copy that Connects With Your Audience
Imagine you put in the work to create eye-catching Facebook ads for your business. You get on Facebook, start setting up the ad, and at
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Emerging Instagram Marketing Trends for 2022
Instagram remains one of the best social media platforms for promoting a business. With a cool one billion users, the platform is second only to
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Why Every Local Business Needs a Google Business Profile
Google Business Profile is a free tool for local businesses that either have a location (coffee shop) or provide a service by meeting in another
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How to Know if Your Website is Mobile-Friendly
It’s no secret that having a mobile-friendly website is more important than ever. Customers primarily browse on their mobile devices. As a result, Google now
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Audience Segments in Email Marketing: How to Break Down Your Mailing List
Audience segmentation is the process of breaking down email lists into smaller pieces, or segments, to increase the quality of the targeting and conversion rates.
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LinkedIn vs. Facebook: Which is Right for Your Brand?
LinkedIn is a popular social media network for professionals. With over 810 million users, the platform offers companies and professionals the opportunity to network, build
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eCommerce Technologies That Are Evolving How We Shop Online
eCommerce, short for “electronic commerce,” is the process of buying or selling goods or services through the Internet. While there are many powerful technologies driving
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Access the Benefits of Local SEO for Your Business
With the prominence of internet marketing, a local SEO strategy is essential for small businesses to create brand awareness and establish credibility. Nearly half of
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How to Organically Gain Followers on Social Media
An audience that is grown organically is the best foundation for marketing on social media. Paid advertising allows brands to expand their reach and create
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Create a Mobile-Friendly Website and Avoid These Hazards
In a previous post, we discussed the importance of a mobile-friendly website and some freely available testing tools. Now it’s time to interpret the results
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Gain 5-Star Reviews: Turn a Bad Online Review Into a Good One
When you open up your business to public reviews, you open it up to the bad as well as the good. For all the wonderful