Tag: Audience-first
Audience Segments in Email Marketing: How to Break Down Your Mailing List
Audience segmentation is the process of breaking down email lists into smaller pieces, or segments, to increase the quality of the targeting and conversion rates.
Learn More About Your Social Media Audience with These Simple Steps
Most people treat social media as a bulletin board or TV ad. But social media is much more… Specifically, social media platforms are filled with
Blog Writing Tips: How to Use Research to Guide Your Blog Topics
Sometimes it isn’t blog writing tips you need, but topic choosing tips. Two areas of research are particularly helpful for determining your business blog topics:
Why Social Media is About More than Likes and Followers
Present-day social media has witnessed a paradigm shift. Today, social media means a lot more than mere likes and followers. Instagram has proven that by
What Should Your Website Design Tell Your Customers?
Your website’s design is the key feature that stands out to customers the most. It’s representative of your brand’s identity and competency. Hiring a designer
Music Licensing: Finding a relevant Sound
A sound injects emotion into a video. In video marketing, the choice of sounds matters a lot. It can make a difference in the success
Powerful Tips for Effective Case Studies
Case studies are an effective way to showcase your company’s work. It goes beyond simple testimonials as it presents real data, examples, and results. With
Compassionate Writing and Sensitive Topics
Writing is more than just weaving words together in a meaningful manner. While writing about a generic topic, you tend to share and guide readers
Developing An Effective Logo That Will Connect With Your Audience
A logo identifies your company or business. It turns peoples’ attention toward what you represent and stand for. It is important to have a logo
How to Create a Compelling Tagline
Create a winning tagline that your audience will connect with! As you and your creative team work on your tagline, you must realize that a
Why Businesses Create Downloadable White Papers
What a white paper is, what it includes, and why you might benefit from creating one. What is a white paper? A white paper is
How to Choose the Right Keywords for SEO
The next time you write content for your website, make it findable by Google. Here’s how. 1. Make it easy for the audience. When you
