Category: Content Strategy
How to Increase Your Organic Reach on Facebook
The best ways to unlock your full potential on a content-saturated platform How much engagement do you get with your Facebook posts? Are your efforts
ADA Website Compliance — What You Need to Know
Your website is your digital storefront. And just like a physical storefront, making it accessible to as many people as possible is good for business.
Hashtag Search Tools
Top 3 hashtag search tools, and why you need to try one right now. What are hashtag search tools? But first, what are hashtags? Hashtags
The Features of Every Great Case Study
If you want to create a powerful case study, you’ll need at least these four elements.
Creating a Successful Advertisement Using Facebook Stories
Here’s how you can increase sales through an interactive and beautiful Facebook Story. Why Facebook Stories? An Ipsos survey commissioned by Facebook showed that 62
What Every Good Video Testimonial Needs
Four elements to consider while filming a testimonial video. Video testimonials work as the impetus when your audience needs to make a key decision. A
Why Businesses Create Downloadable White Papers
What a white paper is, what it includes, and why you might benefit from creating one. What is a white paper? A white paper is
The Elements of a Successful Elevator Pitch
How to win over anyone in 30 seconds. An elevator pitch is an abstract of your business goals. It should be short and crisp. When
Use Your Website to Capture More Email Addresses
An email address is a precious commodity—it gives you direct access to qualified prospects. Here are some smart ways to ask for email addresses without
What is a Social Media Marketer?
I mean, they do more than “hang out on social media all day.” “Oh, I know what a social media marketer is. They are people
Emails You Can Send Automatically When Someone Makes a Purchase
A purchase isn’t the end of a customer cycle, so don’t stop there. Sending an email after a purchase is a very formal and crisp
Critical Elements Every Testimonial Video Needs
Sometimes the best way to highlight your brand’s value is to let your satisfied customers do the talking for you. Enter video testimonials.
How to Create an Editorial Calendar for Your Blog
A good content calendar identifies, at a minimum, topic, the date you plan to write it and/or publish it, and the status of the project.
What Is a Brand-Identity Video?
Leverage the power of video to make your brand stick in your audience’s mind. Every time you see an icon of a white apple with
Pro vs DIY Videos: What’s best for you?
A smart video strategy is more important to marketers than ever. But when do you need to bring in a pro vs creating DIY videos?
3 Strategies for Choosing Social Media Hashtags
If you’re using social media to make your brand more discoverable on the web, hashtags are a simple way to index certain topics, products or services.
Posting to Facebook: 2020
What you post to Facebook probably won’t reach your audience organically. These two techniques will increase your effectiveness. Yes, it’s true: “Organic reach” on Facebook
Creating Content for Your Blog Strategy
Great content is audience-driven, keyword-optimized and visually inspired.
How to Choose the Right Keywords for SEO
The next time you write content for your website, make it findable by Google. Here’s how. 1. Make it easy for the audience. When you
Should My Business Have More Than One Website?
Learn about the power of a WordPress Multisite and if it’s right for your business. Think about it like this: you need to get to
How to Start a Blog for Your Business
Let’s break down how to start a blog in five steps.
Channel Your Content
Find the Audience Value Mix for Your Content Across Platforms Long Live the King There is this overwhelming force in modern marketing to find the
