Category: Content Strategy
Learning From Lego’s ‘Rebuild The World’ Campaign
LEGO is a known toy brand around the world. Their distinct, creatively-assembled miniature figures helped children and adults develop their creative skills over many decades.
Learning from Apple – Scrolling Website Interface
“Scrolling is a continuation, clicking is a decision.”– Josh Porter When we say or hear “Apple,” we indirectly refer to something premium. Apple has become
Tips for Instagram Live
Instagram Live is one of the most important marketing platforms to reach your audience with live video. It has multiple benefits. It helps you stay
Tips For Writing A Press Release
Do you want to share your important business announcement with the outside world? Well, a press release is an ideal way to do that, be
Posting to LinkedIn in 2020
LinkedIn is the most sought-after platform for professional networking. The users create, curate, and share content to become influencers, explore new opportunities, and network with
Social Media Marketing Trends Heading Into 2021
Social media has drastically changed the way businesses of all sizes communicate. From building an online presence for a new brand to targeting a specific
Winning Video Marketing Trends for 2021
If you’re in digital marketing, you probably know that video marketing is a nearly unavoidable aspect of how you reach your audience. Video is easy
What Should Your Website Design Tell Your Customers?
Your website’s design is the key feature that stands out to customers the most. It’s representative of your brand’s identity and competency. Hiring a designer
What is Parler & Should Your Brand Be Involved?
Parler is a microblogging platform launched in August 2018. This social networking site claims itself as a ‘free speech’ platform with a user base of
Content Writing Trends to Boost Your Brand Image
Creating content is an integral part of digital marketing – it can make or break a brand. Whether describing your services or telling how your
Production, Editing, and Posting: Why Long-Term Planning is Important to Video Production
Video production is an intricate process. It starts with a concrete goal, knowing your audience, picking out themes, and planning a schedule. After you have
Scheduling Content is Made Easier with These Tips for Improving Your Timing
“Create compelling content uninterruptedly to win!” – this is no small order. If you’re wondering how you can achieve this level of output, here’s some
How Often Should You Post on Social Media?
When it comes to building your presence on social media, a consistent posting schedule is key. You need to show up each day on your
Live Video: Ways You Can Use Streaming To Add Excitement To Your Video Strategy
One of the most popular strategies for any digital marketing ecosystem is video marketing. Video is widely seen as the most popular format of content
How to Promote Your Business’ Community Outreach Efforts
One of the most important aspects that many businesses or brands want to portray is their “human” side. It endears a customer to their brand
Why Social Media Can Be a Powerful Customer Support Tool for Your Business
Social media has become the go-to option for consumers to engage and interact with their favorite brands online. Digital marketing campaigns today are made to
Why Should Your Social Media Branding Echo Your Website Branding?
Social media empowers you to be heads and shoulders ahead of your competitors. Connecting with your prospects in an optimal way helps you establish a
What is Remarketing?
Remarketing is a powerful strategy to engage with people who have visited your website earlier. It enables you to tactically place your ads before the
How to Generate More Traction on Your Blog Posts
A blog is an integral element of your marketing strategy: it helps you garner online visibility, drive traffic, and convert it into leads. So, what
Social media lessons to learn from Spotify
Not too bullish on social media? Know that it’s 2020, and social media is not just “social” anymore. Talking in terms of marketing, it’s turned
Responding to Negative Comments
How do you reply to antagonistic comments on your social media profile? Pay no heed? Make an Apology? Lock horns with the user? One critical
Music Licensing: Finding a relevant Sound
A sound injects emotion into a video. In video marketing, the choice of sounds matters a lot. It can make a difference in the success
Improve Your Social Media Awareness: Follow Your Competitors.
Businesses use social media to increase their reach and maximize impact. Staying relevant in your messaging and strategy is important. How can you outshine your
Powerful Tips for Effective Case Studies
Case studies are an effective way to showcase your company’s work. It goes beyond simple testimonials as it presents real data, examples, and results. With
How an E-Commerce Strategy Will Prepare Your Company For A Crisis
When health or weather-related disasters prevent “normal” business practices, digital transformation is the best way to deal with the crisis effectively. E-commerce has saturated the
Compassionate Writing and Sensitive Topics
Writing is more than just weaving words together in a meaningful manner. While writing about a generic topic, you tend to share and guide readers
Incorporate SEO Into Your Writing Process
After spending your time researching, collecting data, and crafting awesome content, you hit the publish button. But you seem unsatisfied with the number of visitors
How to Pick Images for Blogs & Social Media Posts
No matter how wonderful your writing style is, if you fail to make it visually appealing, your audience is unlikely to digest your content… and
Video Marketing: Crafting Video for Your Audience
Videos are proven to be catchier and more impactful than images and written text. Brands across the globe are leveraging video to increase brand awareness
Approaching Marketing in Times of Crisis
In the light of the lockdowns, non-essential businesses are shut as people are asked to not go out and buy watches and clothes at retail
How Article Backlinks Can Boost Your SEO
High-quality backlinks to your website dominate the SEO realm. These inbound links work as powerful ranking signals. Google favors your search engine ranking if you
How to Write Content Your Audience will Share
Maintaining an active blog can be vital for any business, it signifies that you have a plethora of knowledge to share with the market and
What Should I Include on my Home Page? Best Practices for Creating Good First Impression
An appealing first impression is a lasting impression. People develop an opinion about you in the first few seconds when you meet them. In the
Customer Service and Social Media
Social media customer service refers to offering customer support using social media platforms. It aims to address the queries and challenges of consumers. Statistics reveal
Maintaining and Utilizing a Content Calendar
Do you find it difficult to be consistent when it comes to content marketing? A content calendar helps you fix it. What is a content
Understanding NLP and What it Means for Your Content
Gone are the days when content was written just for search engines and end-users. Today, it’s no more for only humans but their emotions. Emotions
Identifying and Hitting an Acceptable Site Speed
From SEO-friendly content to a mobile-friendly site, you ticked every box before your website launch. But is that all? What if your site’s testing your
Using Trending Topics to Increase Social media Engagement
Social media platforms are a vital part of online marketing strategies for businesses. The reason: social media sites are engagement-driven that helps in forming a
Video Strategies for Communicating With Your Audience During A Crisis
The global lockdowns we’ve experienced this year has forced families, businesses, and even the government to realize the importance of communication through video like never
How to Use Guest Authors on Your Blog
If you are accepting guest posts for your blog, you must know how to acknowledge the contributor who has made efforts to write an article/blog
How to Pick Your Brand’s Fonts
The font is your identity; pick the right one. Your brand has a fascinating story, which is what your audience relates to. You tell this
Don’t Send the Wrong Message: SEO Tactics to Avoid
Optimizing your website is crucial to stay ahead of the curve. But with ever-evolving algorithms, you’re required to be on your toes to ensure you
How Companies Can Drive Sales through Facebook Groups
Here’s how you can promote your business and escalate sales using Facebook Groups Do you have a slumbered Facebook profile? Are you terrified by all
Essential Elements to Include on Your Website’s Homepage
Your homepage is your digital business card and your site’s navigation center. Here’s what to include on it.
Is your website’s page speed fast enough for Google?
Yes, page speed affects your business’s ability to find and keep clients. What are you doing about it? What is page speed? Also known as
How to Increase Your Organic Reach on Facebook
The best ways to unlock your full potential on a content-saturated platform How much engagement do you get with your Facebook posts? Are your efforts
ADA Website Compliance — What You Need to Know
Your website is your digital storefront. And just like a physical storefront, making it accessible to as many people as possible is good for business.
Hashtag Search Tools
Top 3 hashtag search tools, and why you need to try one right now. What are hashtag search tools? But first, what are hashtags? Hashtags
The Features of Every Great Case Study
If you want to create a powerful case study, you’ll need at least these four elements.
Creating a Successful Advertisement Using Facebook Stories
Here’s how you can increase sales through an interactive and beautiful Facebook Story. Why Facebook Stories? An Ipsos survey commissioned by Facebook showed that 62
