What Is a Brand-Identity Video?
2023-08-15
Leverage the power of video to make your brand stick in your audience’s mind. Every time you see an icon of a white apple with
Leverage the power of video to make your brand stick in your audience’s mind. Every time you see an icon of a white apple with
Great content is audience-driven, keyword-optimized and visually inspired.
Twitter, Facebook, LinkedIn, Instagram.
Every web design is a little different, but nearly every site can benefit from these core pages.
A logo is a graphical element. A brand is your company’s identity.
The use of artificial intelligence (AI) has grown exponentially in recent years. AI is being applied in many industries, from healthcare to finance, and from
How can you create compelling emails that convert? Understanding certain marketing strategies will help you make the most of your email marketing. Here are some
You have a business. Your business has a website. You want that website to show up in search results for more queries. So…you need to optimize.
I haven’t forgotten about the good old phone book. I know it’s nestled safely at the back of some kitchen drawer. But unless I’m suddenly
Twitter has recently been a popular topic of conversation in the mainstream news cycle. A piece of Twitter news that has flown under the radar
Language can add value to your brand. Consistent language (your brand voice) gives your brand a personality that allows it to come to life. Thus,
Every social media platform offers unique opportunities and experiences. But one thing they all have in common is how they favor images, photography, and videos
In marketing, a customer persona is a tool that allows you to inject EMPATHY into your marketing strategy. A well-sketched customer (or buyer) persona can
What do your customers love about your business? Customer feedback can help you discover aspects of your value proposition that you may not have recognized
Imagine you put in the work to create eye-catching Facebook ads for your business. You get on Facebook, start setting up the ad, and at
Instagram remains one of the best social media platforms for promoting a business. With a cool one billion users, the platform is second only to
Google Business Profile is a free tool for local businesses that either have a location (coffee shop) or provide a service by meeting in another
It’s no secret that having a mobile-friendly website is more important than ever. Customers primarily browse on their mobile devices. As a result, Google now
Audience segmentation is the process of breaking down email lists into smaller pieces, or segments, to increase the quality of the targeting and conversion rates.
LinkedIn is a popular social media network for professionals. With over 810 million users, the platform offers companies and professionals the opportunity to network, build
With the prominence of internet marketing, a local SEO strategy is essential for small businesses to create brand awareness and establish credibility. Nearly half of
An audience that is grown organically is the best foundation for marketing on social media. Paid advertising allows brands to expand their reach and create
In a previous post, we discussed the importance of a mobile-friendly website and some freely available testing tools. Now it’s time to interpret the results
Blogs can be an effective tool for SEO, driving website traffic, and giving users informational value for their visit. But just because you publish a
As time passes, visual design trends can cycle. After years of being relegated to the sidelines in favor of modern, monochromatic design, gradients are finally
Marketing on LinkedIn is a cheap, effective way to spread the word about your brand. Let’s assume you already know that LinkedIn is a good
Influencer marketing is an evolution of a timeless marketing tactic: The celebrity endorsement. While media platforms have changed, much of the original core idea holds
How Writing a Blog Can Serve Your Business Goals Of all the marketing tools available, blog writing is one that many business owners ignore— or
You know that what customers say when they review your business matters. But no one seems to be reviewing your product or service—or worse, the
When a business juggles multiple social media platforms, using a comprehensive social media management tool becomes essential. Without management software, a person manually needs to
Landing pages are web pages that serve a specific purpose. That purpose is usually to produce leads for a business by collecting user information. A
Center Your Strategy on The Big 4 Social Media Platforms Social media offers an easy, effective way for businesses to reach their customers and target
Typography has been a major part of print design for decades now. However, the field is finally moving to the forefront of web design trends.
Personal testimonials are always powerful marketing tools. When your product promises improvement or transformation, your success depends on your customers’ success. The Fitbit Stories #MyReasonIs
Most people treat social media as a bulletin board or TV ad. But social media is much more… Specifically, social media platforms are filled with
The difference between active and passive voice is one of those things people can’t always explain, but they know it when they see it. The
Some things in digital marketing are a matter of scale, where throwing more money at the problem can resolve it. However, local businesses need to
User experience (UX) design is concerned with how to engage visitors in a way that makes using a website easy and enjoyable, toward the goal
Social media marketing is an important way for businesses to expand their reach and broaden brand awareness. The first step to launching a social media
Sometimes it isn’t blog writing tips you need, but topic choosing tips. Two areas of research are particularly helpful for determining your business blog topics:
This Volkswagen Advertising Campaign Draws on Nostalgia and Looks to the Future How does a company signal change—especially when that change involves saying goodbye to
Twitch is a streaming service where entertainers broadcast their activities live for their audiences. Twitch was founded in 2011 and focused primarily on gaming content.
’90s Web Design Trends are Making Nostalgic Connections It may seem strange to reference a period that ended more than 20 years ago when we
Customize Your Twitter Profile to Better Represent Your Brand Twitter is a great place for brands to share their marketing message and engage with their
Small Business SEO Can Make a Difference 99% of businesses in the US are considered small businesses. If you are a business owner reading this,
Instragram Stories Polls Will Engage Your Audience Creating content for Instagram Stories is a fun way to reach out to your audience, who will be
“I fell into a massive trap! And I lost quite a lot of money, here’s what happened.” This is an example of a hooking statement,
If we had a dollar for every company that asked us the secret to paid digital ads on social media, we could all retire today.
Video Testimonials Demonstrate the Power of Your Brand Why create video testimonials at all? Testimonials can be extremely valuable for businesses. Want to showcase expertise,
Explore New Blog Post Types and Vary Your Content Are you struggling to find new blog post types? Have you run out of ideas? Not