Category: Leadership
Learning From VANS – Rebel marketing
Love or hate them, you can’t ignore them. That’s what being a rebel is all about. They just do what they want to do, not
How to Set Your Brand’s Voice & Tone
Brand voice is a persona and emotion that is represented through a brand’s communication. A strong brand voice reflects your brand’s purpose and helps you
Learning From Medium – Personalized Weekly Newsletter
Reading. It’s something lots of people love to do, but many don’t have time for. There’s so much content out there that it becomes hard
Create a Podcast in 2021
Do you want to start a podcast? Of course you do, you’ve got something to say and podcasting is a fantastic way to get it
Why You Should Consider Hiring a Ghostwriter
Creating relevant content is a requisite for escalating your brand’s presence. And generating such content regularly requires consistent time and effort. However, as you juggle
Heineken – Emotional Storytelling
“In advertising, not to be different is virtual suicide”– Thornton Wilder Advertisement is one field that can make or break the success of a product.
Lead Generation Funnels – What, Why, How
What are lead generation funnels? When it comes to building an audience and leads online, your marketing team needs to do it in a systematic
Scheduling Content is Made Easier with These Tips for Improving Your Timing
“Create compelling content uninterruptedly to win!” – this is no small order. If you’re wondering how you can achieve this level of output, here’s some
Live Video: Ways You Can Use Streaming To Add Excitement To Your Video Strategy
One of the most popular strategies for any digital marketing ecosystem is video marketing. Video is widely seen as the most popular format of content
How to Promote Your Business’ Community Outreach Efforts
One of the most important aspects that many businesses or brands want to portray is their “human” side. It endears a customer to their brand
How to Help Your Offline Sales Funnels via Digital Marketing?
With the impact eCommerce has had over the last decade, the lines between offline and digital marketing are blurring. You can retrofit online sales techniques
Are You Using Cloud Storage? Here’s Why You Should.
Cloud storage is a cloud-based service that allows you to store data on the internet using instant remote access technology. All your stored data is
Why Social Media Can Be a Powerful Customer Support Tool for Your Business
Social media has become the go-to option for consumers to engage and interact with their favorite brands online. Digital marketing campaigns today are made to
What is Behavioral Retargeting?
Behavioral retargeting aims at targeting visitors depending on their behavior. It revolves around using the information that you already have, to promote your products and
Why Should Your Social Media Branding Echo Your Website Branding?
Social media empowers you to be heads and shoulders ahead of your competitors. Connecting with your prospects in an optimal way helps you establish a
What is Remarketing?
Remarketing is a powerful strategy to engage with people who have visited your website earlier. It enables you to tactically place your ads before the
Social media lessons to learn from Spotify
Not too bullish on social media? Know that it’s 2020, and social media is not just “social” anymore. Talking in terms of marketing, it’s turned
How an E-Commerce Strategy Will Prepare Your Company For A Crisis
When health or weather-related disasters prevent “normal” business practices, digital transformation is the best way to deal with the crisis effectively. E-commerce has saturated the
Developing An Effective Logo That Will Connect With Your Audience
A logo identifies your company or business. It turns peoples’ attention toward what you represent and stand for. It is important to have a logo
Approaching Marketing in Times of Crisis
In the light of the lockdowns, non-essential businesses are shut as people are asked to not go out and buy watches and clothes at retail
The Most Persistent Public Wi-Fi Attacks (and how to beat them)
Don’t let free Wi-Fi come with its own costs… The availability and convenience of free public Wi-Fi has attracted almost everyone with a phone or
How to Leverage Website Analytics for Growth
If your goal in 2020 is to grow your business, you’re on the right blog.
Choosing Your Brand Colors: What to Consider
The color of your logo could help position your brand well. As a business owner, understanding your target consumers’ psychology is crucial. But, did you
The Elements of a Successful Elevator Pitch
How to win over anyone in 30 seconds. An elevator pitch is an abstract of your business goals. It should be short and crisp. When
What is a Social Media Marketer?
I mean, they do more than “hang out on social media all day.” “Oh, I know what a social media marketer is. They are people
Professional Website Versus DIY Website
What Should You Do? So, you want a great website to showcase your brand online, move your brick and mortar sales to a digital storefront,
Ideation Automation
Kill Bad Brainstorming and Start a Creativity Revolution Brainstorming is Bad Or more accurately brainstorming is not efficient. Brainstorming is usually done through one off
From an Idea to a SEAD
Spend 5 minutes and do this every time you have a new idea for your business to master your ideation. WHAT IS THE VALUE OF
