Category: Leadership
What’s Up with AI Writing Tools?
The use of artificial intelligence (AI) has grown exponentially in recent years. AI is being applied in many industries, from healthcare to finance, and from
Powerful Tips for Email Marketing
How can you create compelling emails that convert? Understanding certain marketing strategies will help you make the most of your email marketing. Here are some
A CRM Guide to Getting Started
An exceptionally brief, delightfully simple guide to customer relationship management (CRM) software.
New Research Offers Insight on Dealing with Negative Online Reviews
I haven’t forgotten about the good old phone book. I know it’s nestled safely at the back of some kitchen drawer. But unless I’m suddenly
Use Photography to Showcase the Human Side of Your Business
Every social media platform offers unique opportunities and experiences. But one thing they all have in common is how they favor images, photography, and videos
The Most Important Elements of Your Customer Persona
In marketing, a customer persona is a tool that allows you to inject EMPATHY into your marketing strategy. A well-sketched customer (or buyer) persona can
How Customer Feedback Can Help You Define Your Value Proposition
What do your customers love about your business? Customer feedback can help you discover aspects of your value proposition that you may not have recognized
Why Every Local Business Needs a Google Business Profile
Google Business Profile is a free tool for local businesses that either have a location (coffee shop) or provide a service by meeting in another
How to Organically Gain Followers on Social Media
An audience that is grown organically is the best foundation for marketing on social media. Paid advertising allows brands to expand their reach and create
Gain 5-Star Reviews: Turn a Bad Online Review Into a Good One
When you open up your business to public reviews, you open it up to the bad as well as the good. For all the wonderful
How to Know if Influencer Marketing is Right for Your Brand
Influencer marketing is an evolution of a timeless marketing tactic: The celebrity endorsement. While media platforms have changed, much of the original core idea holds
How Writing a Blog Can Serve Your Business Goals
How Writing a Blog Can Serve Your Business Goals Of all the marketing tools available, blog writing is one that many business owners ignore— or
5-Star Customer Reviews Online: Get Customers to Review Consistently
You know that what customers say when they review your business matters. But no one seems to be reviewing your product or service—or worse, the
5-Star Customer Reviews Online: Before You Get Started
Online customer reviews are a powerful marketing tool that can draw attention to your brand. These reviews are also part of a comprehensive SEO strategy.
How to Use a Website Landing Page for Direct Marketing Campaigns
Landing pages are web pages that serve a specific purpose. That purpose is usually to produce leads for a business by collecting user information. A
Learning From Fitbit Stories #MyReasonIs Campaign
Personal testimonials are always powerful marketing tools. When your product promises improvement or transformation, your success depends on your customers’ success. The Fitbit Stories #MyReasonIs
Social Media Strategy: Start with Your Strongest Platform
Social media marketing is an important way for businesses to expand their reach and broaden brand awareness. The first step to launching a social media
Learning From Volkswagen’s “The Last Mile” Campaign
This Volkswagen Advertising Campaign Draws on Nostalgia and Looks to the Future How does a company signal change—especially when that change involves saying goodbye to
Popular Options for Your Website’s Chatbot
Customize These Popular Chatbots for Your Audience A chatbot is a great way to provide an improved customer experience on your website. They can help
LinkedIn Post Types that Attract Engagement
LinkedIn is a well-known business-to-business (B2B) social networking tool for executives and other business people. More than 130,000 posts are published each week by more
Website Chatbots Improve Customer Experience
Website chatbots used to be an exciting, innovative feature for high-end websites. Chatbot plugins have become easier to purchase and implement. As a result, many
Marketing Lessons: Learning From Adidas Neo
Adidas is a premier sports brand. Over the years, they have created engaging campaigns we can take marketing lessons from. To promote their new sub-brand,
Make These Website Changes to Improve Your Conversion Rate
Employing eCommerce best practices can help improve your conversion rate. Conversion rate is one of the most important metrics to track when you’re working on
Include These Elements in Your Video Intro Card
When your audience views your videos, the first thing they will see should be your video intro card. It is something you will want to
Learning From Old Spice: Dream Runner Marketing Campaign
Old Spice is known as one of the best brands for innovative and witty advertising. Their Dream Runner campaign integrates their edginess and whimsical ad
Tips for Creating a Free, Lead Generating Ebook
Are you planning on writing an ebook as a lead magnet for your company or brand? When done correctly, lead magnet ebooks can assist you
Make the Most of Your Contact Page
Ask anyone running a website and they’ll tell you that the Contact Page is one of the most crucial elements, along with the homepage. This
The Future of Marketing on WhatsApp
When it first came out, WhatsApp was known for being an effective and easy tool to communicate with the people in your contact list. However,
Get More Value by Cross-Posting on Social Media
One of the most important aspects of advertising on social media is maintaining the same momentum on all digital platforms. Cross-posts are one way to
Why You May Need an SEO Expert
Working in the field of SEO requires one to be aware of the various trends surrounding their market and incorporating the right tactics to rank
Take Advantage of Graphic Design Trends
Effective graphic design informs the audience and convinces them to take action. Also, it creates a certain perception in the minds of the audience regarding
Repurpose Posts for Different Social Media Platforms
Business owners understand it takes a lot of work to maintain a consistent schedule of content for social media. Finding sources for social media content
Current Trends for Mobile Apps and Websites
It is important for business owners and operators to stay informed on the latest marketing trends in order to maximize their marketing efforts. Here are
Leverage Video Marketing as a Small Business
Customers who watch brand video content are 2.6 times more likely to make a purchase. Tweets with videos are driving 10x more engagement than standard
Design Lessons From ready.so
Your website is a reflection of you and your business. It is important to design your website experience with your audience in mind. This will
The Basic Elements of a Digital Marketing Strategy
Your digital marketing strategy is a plan for reaching your specific digital marketing goals. It takes into consideration what your business is currently doing and
Content Ideas For Your LinkedIn Company Page
LinkedIn’s audience of over 500 million users express varying levels of engagement. The majority of users devote under two hours each week to the platform,
What Makes A Website Mobile-Friendly?
With a larger share of users browsing the internet on their mobile devices, more and more businesses are rightly focused on creating a mobile-friendly website
How ASOS Leveraged User-Generated Content
Hashtags are a well-known aspect of digital lingo. Capturing a larger idea or brand into one bite-sized word or phrase can help you emphasize the
Develop Effective Instagram Reels Content
Instagram’s counterpart to TikTok, which debuted in late 2019, has gotten heavy use from artists, influencers, and marketers. Reels are making use of Instagram’s built-in
Key Elements Of Brand Identity Design
Companies can achieve recognition faster if their branding is on point. Having a strong brand identity will help you attract visitors, build trust, and convert
Learning From Lyft’s Referral System
When the cab-service market is led by Uber and other contemporaries, it is important to understand how Lyft’s referral system works and why it is
What People Get Wrong About SEO
SEO or “search engine optimization” is the process of optimizing your web presence to put your brand in front of more prospective customers. Most businesses
Four Food Brands with Delicious Copywriting
Popular food brands rely on high-quality imagery and design to sell their products, but they also rely on copywriting. Good food copywriting triggers an emotional
How Publishing Articles Helps Your Business
As a marketer, it’s your job to be on top of trends and use all the tactics that your business may need. Writing articles will
Website Tips For Small Businesses
Small businesses often focus on local reach and visibility, and word-of-mouth sales for their growth. But, if there’s one thing we’ve learned from fluctuating market
Effective Content for Brands on Twitter
For brands who can find their audience on Twitter, building an audience there can be a crucial part of their online marketing strategy. Twitter is
Font Combinations For Your Website
Do you want your website content to convey more authority? An appealing combination of fonts can help you to do that. If you aren’t sure
Avoid these Pitfalls with Your Social Media Graphics
Social media is a major marketing tool for any business with an online presence. Having neat and consistent graphics on social media will help you
Digital Marketing Trends For 2021
If you want your business to get the upper hand over competitors, digital marketing is something that you need to embrace. There are no two
