Tag: marketing
The Most Important Elements of Your Customer Persona
In marketing, a customer persona is a tool that allows you to inject EMPATHY into your marketing strategy. A well-sketched customer (or buyer) persona can
5-Star Customer Reviews Online: Get Customers to Review Consistently
You know that what customers say when they review your business matters. But no one seems to be reviewing your product or service—or worse, the
How to Use a Website Landing Page for Direct Marketing Campaigns
Landing pages are web pages that serve a specific purpose. That purpose is usually to produce leads for a business by collecting user information. A
Improve Your Written Content with a Persuasive Hook
“I fell into a massive trap! And I lost quite a lot of money, here’s what happened.” This is an example of a hooking statement,
Marketing Lessons: Learning From Adidas Neo
Adidas is a premier sports brand. Over the years, they have created engaging campaigns we can take marketing lessons from. To promote their new sub-brand,
Make These Website Changes to Improve Your Conversion Rate
Employing eCommerce best practices can help improve your conversion rate. Conversion rate is one of the most important metrics to track when you’re working on
Include These Elements in Your Video Intro Card
When your audience views your videos, the first thing they will see should be your video intro card. It is something you will want to
Learning From Old Spice: Dream Runner Marketing Campaign
Old Spice is known as one of the best brands for innovative and witty advertising. Their Dream Runner campaign integrates their edginess and whimsical ad
Website Updates You Want to Make Before Black Friday 2021
Black Friday is one of the most anticipated shopping days worldwide. Consumers are all looking to get great deals on products. As a retailer, you’d
Tips for Creating a Free, Lead Generating Ebook
Are you planning on writing an ebook as a lead magnet for your company or brand? When done correctly, lead magnet ebooks can assist you
Marketing Tips for LinkedIn
LinkedIn offers something that no other social media site can match: it is exclusively focused on professional networks rather than engagement alone. Unlike YouTube, Instagram,
The Basic Elements of a Digital Marketing Strategy
Your digital marketing strategy is a plan for reaching your specific digital marketing goals. It takes into consideration what your business is currently doing and
Learning From Lyft’s Referral System
When the cab-service market is led by Uber and other contemporaries, it is important to understand how Lyft’s referral system works and why it is
Digital Marketing Trends For 2021
If you want your business to get the upper hand over competitors, digital marketing is something that you need to embrace. There are no two
Getting Brand Collaborations as a Social Media Influencer
If you believe yourself to be a social media influencer, you may wonder how you could collaborate with brands. Collaboration is pretty easy on some
The Video Marketing Advantage
Video marketing is not new, but it has become more powerful than ever. We all love watching funny or emotional videos, or consuming information through
Learning From Boohoo – Influencer Marketing
Boohoo, a popular online fashion firm based in Manchester, was able to see success in 2020. The sales of Boohoo increased by 45% by the
Why Does Video Sell More?
If you own a business, you may have two goals in mind: One tactic that can help you with more sales and help you accomplish
How to Gain Followers on Twitter
What is your follower count on Twitter? It’s hard to get a word in edgewise on this crowded platform, and adding followers will ensure that
Learning From Nike – Emotional Storytelling
When it comes to inspirational advertising, one of the first names that comes to mind is Nike. The American sports brand has a 48% share
Powerful Tips for Effective Case Studies
Case studies are an effective way to showcase your company’s work. It goes beyond simple testimonials as it presents real data, examples, and results. With
Video Marketing: Crafting Video for Your Audience
Videos are proven to be catchier and more impactful than images and written text. Brands across the globe are leveraging video to increase brand awareness
Approaching Marketing in Times of Crisis
In the light of the lockdowns, non-essential businesses are shut as people are asked to not go out and buy watches and clothes at retail
Choosing Your Brand Colors: What to Consider
The color of your logo could help position your brand well. As a business owner, understanding your target consumers’ psychology is crucial. But, did you
What is a Social Media Marketer?
I mean, they do more than “hang out on social media all day.” “Oh, I know what a social media marketer is. They are people
Channel Your Content
Find the Audience Value Mix for Your Content Across Platforms Long Live the King There is this overwhelming force in modern marketing to find the
