Category: Branding
The Importance of Digital Content in Advertising
If you are planning to launch a digital marketing campaign, you want to make sure the digital content you employ is skillfully made and suited
Learning From Red Bull: Global marketing
Redbull, a popular energy drink appreciated worldwide by top athletes, university students, and business professionals, belongs to Red Bull GmbH, an Austrian company known for
Why Social Media is About More than Likes and Followers
Present-day social media has witnessed a paradigm shift. Today, social media means a lot more than mere likes and followers. Instagram has proven that by
Learning From Tommy Hilfiger – Influencer Marketing
The Tommy Hilfiger SS16 eyewear collection includes an impressive range of wearable accessories and glasses. For their SS16 eyewear collection, Tommy Hilfiger wanted to use
How Your Website Branding Elements Can Excite Your Viewers
A website is an important asset for most any business. Think of it like a showroom where you present your products or services. A showroom
What is Brand Voice? How Can You Build Yours?
“Your personal brand is a promise to your clients…a promise of quality, consistency, competency, and reliability.”– Jason Hartman This quote highlights the importance of building
Learning From Gymshark – User-Based Content
Gymshark is one of the most popular fitness apparel brands in the UK. As Gymshark grew in popularity, it realized it could leverage social media,
Innovative Website Design Trends to Look For in 2021
Websites have become sales funnels for every kind of business. With changing web technologies and frameworks, the websites have evolved too. In fact, User Experience
How to Start Voice Branding
In the ever-changing world of digital marketing, voice advertising has grown increasingly influential. It represents a brand new way to reach customers, with brands able
How to Increase Engagement on Social Media
Every business with an online presence strives to get engagement on social media. Good engagement means people appreciate your brand. Having your audience interact with
Learning From VANS – Rebel marketing
Love or hate them, you can’t ignore them. That’s what being a rebel is all about. They just do what they want to do, not
How to Set Your Brand’s Voice & Tone
Brand voice is a persona and emotion that is represented through a brand’s communication. A strong brand voice reflects your brand’s purpose and helps you
Heineken – Emotional Storytelling
“In advertising, not to be different is virtual suicide”– Thornton Wilder Advertisement is one field that can make or break the success of a product.
Learning From Coca-Cola – Marketing Campaigns
Coca-Cola, or Coke, has been around since 1886, delighting every age demographic with its sweet, chilled bliss. It’s a household name and is one of
Learning From Lego’s ‘Rebuild The World’ Campaign
LEGO is a known toy brand around the world. Their distinct, creatively-assembled miniature figures helped children and adults develop their creative skills over many decades.
Learning from Apple – Scrolling Website Interface
“Scrolling is a continuation, clicking is a decision.”– Josh Porter When we say or hear “Apple,” we indirectly refer to something premium. Apple has become
Learning From Nike – Emotional Storytelling
When it comes to inspirational advertising, one of the first names that comes to mind is Nike. The American sports brand has a 48% share
Winning Video Marketing Trends for 2021
If you’re in digital marketing, you probably know that video marketing is a nearly unavoidable aspect of how you reach your audience. Video is easy
What is Parler & Should Your Brand Be Involved?
Parler is a microblogging platform launched in August 2018. This social networking site claims itself as a ‘free speech’ platform with a user base of
Developing An Effective Logo That Will Connect With Your Audience
A logo identifies your company or business. It turns peoples’ attention toward what you represent and stand for. It is important to have a logo
Video Marketing: Crafting Video for Your Audience
Videos are proven to be catchier and more impactful than images and written text. Brands across the globe are leveraging video to increase brand awareness
Web Design Tips You Must Learn From Harry’s
What differentiates great websites from the good ones? As I write, there are over 1,777,218,678 (1.7 bn) websites on the internet. But not all of
What Should I Include on my Home Page? Best Practices for Creating Good First Impression
An appealing first impression is a lasting impression. People develop an opinion about you in the first few seconds when you meet them. In the
How to Pick Your Brand’s Fonts
The font is your identity; pick the right one. Your brand has a fascinating story, which is what your audience relates to. You tell this
Every Brand Identity Needs These Elements
Want to build a unique brand positioning? Start with ticking these boxes. “[A brand is] a set of expectations, memories, stories and relationships that, taken
How to Choose an Amazing Domain Name
Here are a few pointers to keep in mind as set out choosing a domain name for your company.
Choosing Your Brand Colors: What to Consider
The color of your logo could help position your brand well. As a business owner, understanding your target consumers’ psychology is crucial. But, did you
How to Create a Compelling Tagline
Create a winning tagline that your audience will connect with! As you and your creative team work on your tagline, you must realize that a
The Elements of a Successful Elevator Pitch
How to win over anyone in 30 seconds. An elevator pitch is an abstract of your business goals. It should be short and crisp. When
What Is a Brand-Identity Video?
Leverage the power of video to make your brand stick in your audience’s mind. Every time you see an icon of a white apple with
