“Your personal brand is a promise to your clients…a promise of quality, consistency, competency, and reliability.”– Jason Hartman This quote highlights the importance of building
Gymshark is one of the most popular fitness apparel brands in the UK. As Gymshark grew in popularity, it realized it could leverage social media,
Websites have become sales funnels for every kind of business. With changing web technologies and frameworks, the websites have evolved too. In fact, User Experience
In the ever-changing world of digital marketing, voice advertising has grown increasingly influential. It represents a brand new way to reach customers, with brands able
Every business with an online presence strives to get engagement on social media. Good engagement means people appreciate your brand. Having your audience interact with
Love or hate them, you can’t ignore them. That’s what being a rebel is all about. They just do what they want to do, not
Brand voice is a persona and emotion that is represented through a brand’s communication. A strong brand voice reflects your brand’s purpose and helps you
“In advertising, not to be different is virtual suicide”– Thornton Wilder Advertisement is one field that can make or break the success of a product.
Coca-Cola, or Coke, has been around since 1886, delighting every age demographic with its sweet, chilled bliss. It’s a household name and is one of
LEGO is a known toy brand around the world. Their distinct, creatively-assembled miniature figures helped children and adults develop their creative skills over many decades.
“Scrolling is a continuation, clicking is a decision.”– Josh Porter When we say or hear “Apple,” we indirectly refer to something premium. Apple has become
When it comes to inspirational advertising, one of the first names that comes to mind is Nike. The American sports brand has a 48% share
If you’re in digital marketing, you probably know that video marketing is a nearly unavoidable aspect of how you reach your audience. Video is easy
Parler is a microblogging platform launched in August 2018. This social networking site claims itself as a ‘free speech’ platform with a user base of
A logo identifies your company or business. It turns peoples’ attention toward what you represent and stand for. It is important to have a logo
Videos are proven to be catchier and more impactful than images and written text. Brands across the globe are leveraging video to increase brand awareness
What differentiates great websites from the good ones? As I write, there are over 1,777,218,678 (1.7 bn) websites on the internet. But not all of
An appealing first impression is a lasting impression. People develop an opinion about you in the first few seconds when you meet them. In the
The font is your identity; pick the right one. Your brand has a fascinating story, which is what your audience relates to. You tell this
Want to build a unique brand positioning? Start with ticking these boxes. “[A brand is] a set of expectations, memories, stories and relationships that, taken
Here are a few pointers to keep in mind as set out choosing a domain name for your company.
The color of your logo could help position your brand well. As a business owner, understanding your target consumers’ psychology is crucial. But, did you
Create a winning tagline that your audience will connect with! As you and your creative team work on your tagline, you must realize that a
How to win over anyone in 30 seconds. An elevator pitch is an abstract of your business goals. It should be short and crisp. When
Leverage the power of video to make your brand stick in your audience’s mind. Every time you see an icon of a white apple with
A logo is a graphical element. A brand is your company’s identity.
