New Research Offers Insight on Dealing with Negative Online Reviews
2022-07-21
I haven’t forgotten about the good old phone book. I know it’s nestled safely at the back of some kitchen drawer. But unless I’m suddenly
I haven’t forgotten about the good old phone book. I know it’s nestled safely at the back of some kitchen drawer. But unless I’m suddenly
Twitter has recently been a popular topic of conversation in the mainstream news cycle. A piece of Twitter news that has flown under the radar
Language can add value to your brand. Consistent language (your brand voice) gives your brand a personality that allows it to come to life. Thus,
In marketing, a customer persona is a tool that allows you to inject EMPATHY into your marketing strategy. A well-sketched customer (or buyer) persona can
What do your customers love about your business? Customer feedback can help you discover aspects of your value proposition that you may not have recognized
Instagram remains one of the best social media platforms for promoting a business. With a cool one billion users, the platform is second only to
Google Business Profile is a free tool for local businesses that either have a location (coffee shop) or provide a service by meeting in another
LinkedIn is a popular social media network for professionals. With over 810 million users, the platform offers companies and professionals the opportunity to network, build
When you open up your business to public reviews, you open it up to the bad as well as the good. For all the wonderful
As time passes, visual design trends can cycle. After years of being relegated to the sidelines in favor of modern, monochromatic design, gradients are finally
Marketing on LinkedIn is a cheap, effective way to spread the word about your brand. Let’s assume you already know that LinkedIn is a good
Influencer marketing is an evolution of a timeless marketing tactic: The celebrity endorsement. While media platforms have changed, much of the original core idea holds
How Writing a Blog Can Serve Your Business Goals Of all the marketing tools available, blog writing is one that many business owners ignore— or
Online customer reviews are a powerful marketing tool that can draw attention to your brand. These reviews are also part of a comprehensive SEO strategy.
Center Your Strategy on The Big 4 Social Media Platforms Social media offers an easy, effective way for businesses to reach their customers and target
Typography has been a major part of print design for decades now. However, the field is finally moving to the forefront of web design trends.
Some things in digital marketing are a matter of scale, where throwing more money at the problem can resolve it. However, local businesses need to
Sometimes it isn’t blog writing tips you need, but topic choosing tips. Two areas of research are particularly helpful for determining your business blog topics:
This Volkswagen Advertising Campaign Draws on Nostalgia and Looks to the Future How does a company signal change—especially when that change involves saying goodbye to
Twitch is a streaming service where entertainers broadcast their activities live for their audiences. Twitch was founded in 2011 and focused primarily on gaming content.
’90s Web Design Trends are Making Nostalgic Connections It may seem strange to reference a period that ended more than 20 years ago when we
Customize Your Twitter Profile to Better Represent Your Brand Twitter is a great place for brands to share their marketing message and engage with their
Small Business SEO Can Make a Difference 99% of businesses in the US are considered small businesses. If you are a business owner reading this,
Instragram Stories Polls Will Engage Your Audience Creating content for Instagram Stories is a fun way to reach out to your audience, who will be
Video Testimonials Demonstrate the Power of Your Brand Why create video testimonials at all? Testimonials can be extremely valuable for businesses. Want to showcase expertise,
Instagram Stories is one of the most popular forms of content sharing online. The post type has grown in popularity due to its ease of
LinkedIn is a well-known business-to-business (B2B) social networking tool for executives and other business people. More than 130,000 posts are published each week by more
One of the biggest movements in digital media has been the gradual adoption of videos to showcase work. Videos are easy to digest, and a
Are you looking for Instagram content ideas? Instagram regularly innovates with new types of posts. This social media platform features reels, stories, IGTV, carousels, and
Use Good Research and Writing Habits to Avoid Plagiarism Content production can be a challenge because you’re always trying to write original material that supports
When your audience views your videos, the first thing they will see should be your video intro card. It is something you will want to
Old Spice is known as one of the best brands for innovative and witty advertising. Their Dream Runner campaign integrates their edginess and whimsical ad
One of the most important ways to gain traction on LinkedIn is to create a strong LinkedIn content strategy for your company. This ensures that
It is one of the most debated marketing topics on Instagram. Should hashtags go on the caption or in the comments? Instagram outlined key updates
Black Friday is one of the most anticipated shopping days worldwide. Consumers are all looking to get great deals on products. As a retailer, you’d
Are you planning on writing an ebook as a lead magnet for your company or brand? When done correctly, lead magnet ebooks can assist you
Two of the most important pillars of digital marketing are social media and SEO. The former allows you to showcase your products en masse while
When it comes to Instagram, we all know it is a more visual platform than anything else. However, that doesn’t mean words don’t matter. There
There are many compelling reasons to utilize video to convey your brand’s narrative. It can help build meaningful relationships with your target clients. Marketing videos are
LinkedIn offers something that no other social media site can match: it is exclusively focused on professional networks rather than engagement alone. Unlike YouTube, Instagram,
When it first came out, WhatsApp was known for being an effective and easy tool to communicate with the people in your contact list. However,
One of the most important aspects of advertising on social media is maintaining the same momentum on all digital platforms. Cross-posts are one way to
Branding plays a pivotal role in attracting the right customers to your business, and copywriting is a large part of your overall branding strategy. Copy
Effective graphic design informs the audience and convinces them to take action. Also, it creates a certain perception in the minds of the audience regarding
Do you plan out your Instagram content ahead of time? If so, there are some fun, imaginative ways you can use your Instagram feed. You
Customers who watch brand video content are 2.6 times more likely to make a purchase. Tweets with videos are driving 10x more engagement than standard
Your website is a reflection of you and your business. It is important to design your website experience with your audience in mind. This will
The art and skill of organizing type is typography design. It is one of the core abilities of a designer and entails more than just
Audiences have high expectations when it comes to graphic design, and how you approach design challenges will have a major impact on your marketing efforts.
When it comes to building an audience on social media, consistency matters. Post often, and regularly. Make sure your content maintains a consistent level of