Category: Branding
Blend Print and Digital for Effective Multichannel Marketing
When you have more than one place where you engage in coordinated communication with your audience, that’s multichannel marketing. These days it’s easy to assume
Rebrand with Confidence, Strategy, and Creativity
We understand that rebranding isn’t simply about changing logos or giving your business a modern look. It starts with a strategic process that requires thoughtful
What Is a Brand-Identity Video?
Leverage the power of video to make your brand stick in your audience’s mind. Every time you see an icon of a white apple with
The Difference Between a Logo and Your Brand
A logo is a graphical element. A brand is your company’s identity.
Why Websites Need Continual Care
Maintaining your business’s website is anything but a set it and forget it endeavor. Here’s why.
New Research Offers Insight on Dealing with Negative Online Reviews
I haven’t forgotten about the good old phone book. I know it’s nestled safely at the back of some kitchen drawer. But unless I’m suddenly
What You Need to Know About Twitter Professional Accounts
Twitter has recently been a popular topic of conversation in the mainstream news cycle. A piece of Twitter news that has flown under the radar
Use Your Brand Voice to Craft Your Social Media Message
Language can add value to your brand. Consistent language (your brand voice) gives your brand a personality that allows it to come to life. Thus,
The Most Important Elements of Your Customer Persona
In marketing, a customer persona is a tool that allows you to inject EMPATHY into your marketing strategy. A well-sketched customer (or buyer) persona can
How Customer Feedback Can Help You Define Your Value Proposition
What do your customers love about your business? Customer feedback can help you discover aspects of your value proposition that you may not have recognized
Emerging Instagram Marketing Trends for 2022
Instagram remains one of the best social media platforms for promoting a business. With a cool one billion users, the platform is second only to
Why Every Local Business Needs a Google Business Profile
Google Business Profile is a free tool for local businesses that either have a location (coffee shop) or provide a service by meeting in another
LinkedIn vs. Facebook: Which is Right for Your Brand?
LinkedIn is a popular social media network for professionals. With over 810 million users, the platform offers companies and professionals the opportunity to network, build
Gain 5-Star Reviews: Turn a Bad Online Review Into a Good One
When you open up your business to public reviews, you open it up to the bad as well as the good. For all the wonderful
Hot 2022 Web Visual Design Trends: Gradients
As time passes, visual design trends can cycle. After years of being relegated to the sidelines in favor of modern, monochromatic design, gradients are finally
How to Build Your Audience for LinkedIn Marketing
Marketing on LinkedIn is a cheap, effective way to spread the word about your brand. Let’s assume you already know that LinkedIn is a good
How to Know if Influencer Marketing is Right for Your Brand
Influencer marketing is an evolution of a timeless marketing tactic: The celebrity endorsement. While media platforms have changed, much of the original core idea holds
How Writing a Blog Can Serve Your Business Goals
How Writing a Blog Can Serve Your Business Goals Of all the marketing tools available, blog writing is one that many business owners ignore— or
5-Star Customer Reviews Online: Before You Get Started
Online customer reviews are a powerful marketing tool that can draw attention to your brand. These reviews are also part of a comprehensive SEO strategy.
Define Your Strategy for The Big 4 Social Media Platforms
Center Your Strategy on The Big 4 Social Media Platforms Social media offers an easy, effective way for businesses to reach their customers and target
Hot 2022 Web Design Trends: Typography
Typography has been a major part of print design for decades now. However, the field is finally moving to the forefront of web design trends.
How Digital Marketing Differs for Local and National Brands
Some things in digital marketing are a matter of scale, where throwing more money at the problem can resolve it. However, local businesses need to
Blog Writing Tips: How to Use Research to Guide Your Blog Topics
Sometimes it isn’t blog writing tips you need, but topic choosing tips. Two areas of research are particularly helpful for determining your business blog topics:
Learning From Volkswagen’s “The Last Mile” Campaign
This Volkswagen Advertising Campaign Draws on Nostalgia and Looks to the Future How does a company signal change—especially when that change involves saying goodbye to
What Kinds of Brands Should Advertise on Twitch?
Twitch is a streaming service where entertainers broadcast their activities live for their audiences. Twitch was founded in 2011 and focused primarily on gaming content.
Hot 2022 Web Design Trends: ’90s Elements
’90s Web Design Trends are Making Nostalgic Connections It may seem strange to reference a period that ended more than 20 years ago when we
Twitter Profile Setup: A Crash Course
Customize Your Twitter Profile to Better Represent Your Brand Twitter is a great place for brands to share their marketing message and engage with their
Why You Should Care About Small Business SEO
Small Business SEO Can Make a Difference 99% of businesses in the US are considered small businesses. If you are a business owner reading this,
Types of Polls You Can Create on Instagram Stories
Instragram Stories Polls Will Engage Your Audience Creating content for Instagram Stories is a fun way to reach out to your audience, who will be
Creative Ways to Create Video Testimonials
Video Testimonials Demonstrate the Power of Your Brand Why create video testimonials at all? Testimonials can be extremely valuable for businesses. Want to showcase expertise,
Everything You Need to Know About Instagram Stories
Instagram Stories is one of the most popular forms of content sharing online. The post type has grown in popularity due to its ease of
LinkedIn Post Types that Attract Engagement
LinkedIn is a well-known business-to-business (B2B) social networking tool for executives and other business people. More than 130,000 posts are published each week by more
Simple Video Editing Tools for Digital Marketing
One of the biggest movements in digital media has been the gradual adoption of videos to showcase work. Videos are easy to digest, and a
Instagram Content Ideas and Post Types
Are you looking for Instagram content ideas? Instagram regularly innovates with new types of posts. This social media platform features reels, stories, IGTV, carousels, and
How to Avoid Plagiarism
Use Good Research and Writing Habits to Avoid Plagiarism Content production can be a challenge because you’re always trying to write original material that supports
Include These Elements in Your Video Intro Card
When your audience views your videos, the first thing they will see should be your video intro card. It is something you will want to
Create a LinkedIn Content Strategy for Your Company’s Page
One of the most important ways to gain traction on LinkedIn is to create a strong LinkedIn content strategy for your company. This ensures that
Where Should You Place Your Instagram Hashtags?
It is one of the most debated marketing topics on Instagram. Should hashtags go on the caption or in the comments? Instagram outlined key updates
Learning From Old Spice: Dream Runner Marketing Campaign
Old Spice is known as one of the best brands for innovative and witty advertising. Their Dream Runner campaign integrates their edginess and whimsical ad
Website Updates You Want to Make Before Black Friday 2021
Black Friday is one of the most anticipated shopping days worldwide. Consumers are all looking to get great deals on products. As a retailer, you’d
Tips for Creating a Free, Lead Generating Ebook
Are you planning on writing an ebook as a lead magnet for your company or brand? When done correctly, lead magnet ebooks can assist you
How SEO Works on Social Media
Two of the most important pillars of digital marketing are social media and SEO. The former allows you to showcase your products en masse while
How Long Captions Can Work on Instagram
When it comes to Instagram, we all know it is a more visual platform than anything else. However, that doesn’t mean words don’t matter. There
Repurpose Your Video Content for Multiple Platforms
There are many compelling reasons to utilize video to convey your brand’s narrative. It can help build meaningful relationships with your target clients. Marketing videos are
Marketing Tips for LinkedIn
LinkedIn offers something that no other social media site can match: it is exclusively focused on professional networks rather than engagement alone. Unlike YouTube, Instagram,
The Future of Marketing on WhatsApp
When it first came out, WhatsApp was known for being an effective and easy tool to communicate with the people in your contact list. However,
Get More Value by Cross-Posting on Social Media
One of the most important aspects of advertising on social media is maintaining the same momentum on all digital platforms. Cross-posts are one way to
How Copywriting Supports Your Brand
Branding plays a pivotal role in attracting the right customers to your business, and copywriting is a large part of your overall branding strategy. Copy
Take Advantage of Graphic Design Trends
Effective graphic design informs the audience and convinces them to take action. Also, it creates a certain perception in the minds of the audience regarding
Find Effective Content Ideas for Your Instagram Feed
Do you plan out your Instagram content ahead of time? If so, there are some fun, imaginative ways you can use your Instagram feed. You
