Tag: Social Media Strategy
Learning From NatGeo – Promoting authenticity on Instagram
One of the most popular wildlife and nature channels, NatGeo now also holds the record for being the first brand to cross the 100-million follower
Tips For Creating Powerful Instagram Carousels
Carousels are top-performing organic content that can explode Instagram growth. Carousels are of high value, and audiences love consuming them. Most creators are switching from
How to Gain Followers on Twitter
What is your follower count on Twitter? It’s hard to get a word in edgewise on this crowded platform, and adding followers will ensure that
Posting to Instagram: 2021
The Instagram strategy of any business in digital is super important for its success and there are plenty of things marketers need to know about
How Social Media Management Impacts Audience Engagement
Social media, which was once introduced as a tool to connect with friends and family online, has become an essential marketing platform. Most businesses use
Why Social Media is About More than Likes and Followers
Present-day social media has witnessed a paradigm shift. Today, social media means a lot more than mere likes and followers. Instagram has proven that by
Learning From Tommy Hilfiger – Influencer Marketing
The Tommy Hilfiger SS16 eyewear collection includes an impressive range of wearable accessories and glasses. For their SS16 eyewear collection, Tommy Hilfiger wanted to use
How to Increase Engagement on Social Media
Every business with an online presence strives to get engagement on social media. Good engagement means people appreciate your brand. Having your audience interact with
Creating Content for Instagram Reels
Inspired by TikTok videos, Instagram Reels is a great way to create interesting videos from Instagram stories. You can record a 15-second video and share
Using Instagram Reels: Why and How?
Utilizing Instagram Reels is a great way to help you maximize your reach on Instagram. Reels allows you to record entertaining 15-second video clips from
Posting to Pinterest: 2020
Pinterest is a wonderful platform that helps you attract a significant amount of website traffic. The 2020 Pinterest algorithm prefers to show pins that haven’t
How to Write Powerful Social Media Captions
When you’re creating social media captions regularly, it can be easy to fall into a formula or struggle with new ideas. You need to craft
Posting to LinkedIn in 2020
LinkedIn is the most sought-after platform for professional networking. The users create, curate, and share content to become influencers, explore new opportunities, and network with
Social Media Marketing Trends Heading Into 2021
Social media has drastically changed the way businesses of all sizes communicate. From building an online presence for a new brand to targeting a specific
What is Parler & Should Your Brand Be Involved?
Parler is a microblogging platform launched in August 2018. This social networking site claims itself as a ‘free speech’ platform with a user base of
How Often Should You Post on Social Media?
When it comes to building your presence on social media, a consistent posting schedule is key. You need to show up each day on your
Social media lessons to learn from Spotify
Not too bullish on social media? Know that it’s 2020, and social media is not just “social” anymore. Talking in terms of marketing, it’s turned
Responding to Negative Comments
How do you reply to antagonistic comments on your social media profile? Pay no heed? Make an Apology? Lock horns with the user? One critical
Improve Your Social Media Awareness: Follow Your Competitors.
Businesses use social media to increase their reach and maximize impact. Staying relevant in your messaging and strategy is important. How can you outshine your
Approaching Marketing in Times of Crisis
In the light of the lockdowns, non-essential businesses are shut as people are asked to not go out and buy watches and clothes at retail
Maintaining and Utilizing a Content Calendar
Do you find it difficult to be consistent when it comes to content marketing? A content calendar helps you fix it. What is a content
Using Trending Topics to Increase Social media Engagement
Social media platforms are a vital part of online marketing strategies for businesses. The reason: social media sites are engagement-driven that helps in forming a
What is a Social Media Marketer?
I mean, they do more than “hang out on social media all day.” “Oh, I know what a social media marketer is. They are people
