Category: Content Strategy
AI vs. Agency
I’ve heard it from friends, from clients, and from colleagues. Something like, It seems like they’re adding AI to everything. Yes, a little multicolored magic
How Audience-First Thinking Transforms How You Communicate
Marketers love a good origin story — how a company started, what the founders believed in, the “why” that fuels every product launch. And while
Digital Real Estate: The Case for Investing in Owned Platforms
Building your digital presence on “rented land” limits your growth, but investing in owned platforms puts you in full control of your brand’s future. The
From First Step to Forward Motion: Building Momentum Through Iterative Marketing
In our last blog, we shared a simple but powerful message: Start now. Start small. Start again. Today, we’re talking about what comes next: the
Chart Your Brand’s Unique Marketing Roadmap
Start moving in the right direction with a Marketing Roadmap. It’s easy to feel overwhelmed when trying to build a marketing strategy that actually works.
Mapping the Audience Journey for Stronger Client Relationships
Welcome to the Audience Journey! You want your marketing to drive real, measurable results. To do that, you need to understand and engage your audience
Unique Use Cases: Social Media Platforms for Business
If you can find and connect with your audience on social media, you have accessed a powerful way to increase awareness and grow your business.
Unlocking SEO with Blog Content
Many businesses invest significant time and resources in optimizing their main website for search engines. They meticulously sprinkle keywords throughout their service pages, product descriptions,
Tell Your Brand’s Story with Engaging Video Content
We only have so much time in our daily lives to make decisions as consumers. That’s why effective storytelling is more important than ever in
The Power of Podcasts: How to Turn One Episode into a Goldmine of Content
To reach your audience on digital channels, you need content. But creating good content is time-consuming and labor-intensive. To truly maximize your efforts, you should
What Kinds of Content Are Best For Your Digital Platforms?
Considering the most popular digital channels, diverse content is key to a successful marketing strategy. Understanding the role of different platforms is crucial in effectively
The Power of Transcription Services for Video Content Creation
Digital marketing has become an essential building block of brand strategy, and video content rules that landscape. Many businesses invest in producing high-quality video content
Optimizing Marketing Efforts for Major Sporting Events: A Playbook for Local Brands
In the exhilarating arena of sports, advertising plays a key position. Professional sports is big business, not just because of the ticket and snack sales.
The Power of Repurposing: How One Piece of Digital Content Can Become Many
In the digital space, content drives effective marketing. It’s the bridge that connects businesses with their audience. However, the challenge lies in consistently creating fresh,
Video Marketing: Tips to Create High-Quality Videos
Since social media and video platforms have made their way into everyone’s pockets, video has become an indispensable tool for businesses looking to effectively market
Don’t Miss Christmas: A Guide to Develop Your Holiday Content
The holiday season presents a golden opportunity for businesses to connect with their audience in compelling and memorable ways. In this guide, we’ll emphasize why
What Is a Brand-Identity Video?
Leverage the power of video to make your brand stick in your audience’s mind. Every time you see an icon of a white apple with
Creating Content for Your Blog Strategy
Great content is audience-driven, keyword-optimized and visually inspired.
The Big 4 Social Media Platforms for Business
Twitter, Facebook, LinkedIn, Instagram.
The Most Important Pages on Most Websites (Besides Your Home Page)
Every web design is a little different, but nearly every site can benefit from these core pages.
The Difference Between a Logo and Your Brand
A logo is a graphical element. A brand is your company’s identity.
What’s Up with AI Writing Tools?
The use of artificial intelligence (AI) has grown exponentially in recent years. AI is being applied in many industries, from healthcare to finance, and from
Powerful Tips for Email Marketing
How can you create compelling emails that convert? Understanding certain marketing strategies will help you make the most of your email marketing. Here are some
SEO 101: Getting Your Site on Search Results
You have a business. Your business has a website. You want that website to show up in search results for more queries. So…you need to optimize.
New Research Offers Insight on Dealing with Negative Online Reviews
I haven’t forgotten about the good old phone book. I know it’s nestled safely at the back of some kitchen drawer. But unless I’m suddenly
What You Need to Know About Twitter Professional Accounts
Twitter has recently been a popular topic of conversation in the mainstream news cycle. A piece of Twitter news that has flown under the radar
Use Your Brand Voice to Craft Your Social Media Message
Language can add value to your brand. Consistent language (your brand voice) gives your brand a personality that allows it to come to life. Thus,
Use Photography to Showcase the Human Side of Your Business
Every social media platform offers unique opportunities and experiences. But one thing they all have in common is how they favor images, photography, and videos
The Most Important Elements of Your Customer Persona
In marketing, a customer persona is a tool that allows you to inject EMPATHY into your marketing strategy. A well-sketched customer (or buyer) persona can
How Customer Feedback Can Help You Define Your Value Proposition
What do your customers love about your business? Customer feedback can help you discover aspects of your value proposition that you may not have recognized
Write Facebook Ad Copy that Connects With Your Audience
Imagine you put in the work to create eye-catching Facebook ads for your business. You get on Facebook, start setting up the ad, and at
Emerging Instagram Marketing Trends for 2022
Instagram remains one of the best social media platforms for promoting a business. With a cool one billion users, the platform is second only to
Why Every Local Business Needs a Google Business Profile
Google Business Profile is a free tool for local businesses that either have a location (coffee shop) or provide a service by meeting in another
How to Know if Your Website is Mobile-Friendly
It’s no secret that having a mobile-friendly website is more important than ever. Customers primarily browse on their mobile devices. As a result, Google now
Audience Segments in Email Marketing: How to Break Down Your Mailing List
Audience segmentation is the process of breaking down email lists into smaller pieces, or segments, to increase the quality of the targeting and conversion rates.
LinkedIn vs. Facebook: Which is Right for Your Brand?
LinkedIn is a popular social media network for professionals. With over 810 million users, the platform offers companies and professionals the opportunity to network, build
Access the Benefits of Local SEO for Your Business
With the prominence of internet marketing, a local SEO strategy is essential for small businesses to create brand awareness and establish credibility. Nearly half of
How to Organically Gain Followers on Social Media
An audience that is grown organically is the best foundation for marketing on social media. Paid advertising allows brands to expand their reach and create
Create a Mobile-Friendly Website and Avoid These Hazards
In a previous post, we discussed the importance of a mobile-friendly website and some freely available testing tools. Now it’s time to interpret the results
Select Blog Topics, Plan Posts and Impress Your Audience
Blogs can be an effective tool for SEO, driving website traffic, and giving users informational value for their visit. But just because you publish a
Hot 2022 Web Visual Design Trends: Gradients
As time passes, visual design trends can cycle. After years of being relegated to the sidelines in favor of modern, monochromatic design, gradients are finally
How to Build Your Audience for LinkedIn Marketing
Marketing on LinkedIn is a cheap, effective way to spread the word about your brand. Let’s assume you already know that LinkedIn is a good
How to Know if Influencer Marketing is Right for Your Brand
Influencer marketing is an evolution of a timeless marketing tactic: The celebrity endorsement. While media platforms have changed, much of the original core idea holds
How Writing a Blog Can Serve Your Business Goals
How Writing a Blog Can Serve Your Business Goals Of all the marketing tools available, blog writing is one that many business owners ignore— or
5-Star Customer Reviews Online: Get Customers to Review Consistently
You know that what customers say when they review your business matters. But no one seems to be reviewing your product or service—or worse, the
Schedule Your Social Media Posts with These Popular Management Systems
When a business juggles multiple social media platforms, using a comprehensive social media management tool becomes essential. Without management software, a person manually needs to
How to Use a Website Landing Page for Direct Marketing Campaigns
Landing pages are web pages that serve a specific purpose. That purpose is usually to produce leads for a business by collecting user information. A
Define Your Strategy for The Big 4 Social Media Platforms
Center Your Strategy on The Big 4 Social Media Platforms Social media offers an easy, effective way for businesses to reach their customers and target
Hot 2022 Web Design Trends: Typography
Typography has been a major part of print design for decades now. However, the field is finally moving to the forefront of web design trends.
Learning From Fitbit Stories #MyReasonIs Campaign
Personal testimonials are always powerful marketing tools. When your product promises improvement or transformation, your success depends on your customers’ success. The Fitbit Stories #MyReasonIs
