Author: Raven Blaque
Video Marketing: Tips to Create High-Quality Videos
Since social media and video platforms have made their way into everyone’s pockets, video has become an indispensable tool for businesses looking to effectively market
Don’t Miss Christmas: A Guide to Develop Your Holiday Content
The holiday season presents a golden opportunity for businesses to connect with their audience in compelling and memorable ways. In this guide, we’ll emphasize why
The Rise of Bing and How it Differs from Google
“Let me Google that.” You may have heard someone use this phrase. Just like “Kleenex” became synonymous with facial tissue, Google’s dominance in the search
What Is a Brand-Identity Video?
Leverage the power of video to make your brand stick in your audience’s mind. Every time you see an icon of a white apple with
Creating Content for Your Blog Strategy
Great content is audience-driven, keyword-optimized and visually inspired.
The Big 4 Social Media Platforms for Business
Twitter, Facebook, LinkedIn, Instagram.
Customizing GA4: Benefits and Best Practices
Google Analytics 4 (GA4) is the latest version of Google Analytics, and it differs from Universal Analytics (UA) in several ways. Some of the key
The Most Important Pages on Most Websites (Besides Your Home Page)
Every web design is a little different, but nearly every site can benefit from these core pages.
Black Raven AFC Wins Web Excellence Award for Crucial Aviation Company Website Redesign
PRESS RELEASE Black Raven AFC Wins Web Excellence Award for Crucial Aviation Company Website Redesign St. Louis, MO, May 18, 2023: Black Raven AFC, a digital
Black Raven AFC Announces Eric Eiler as Solution Strategist
PRESS RELEASE Black Raven AFC Welcomes Eric Eiler as Solution Strategist Eric Brings Practical Experience and Communications Expertise to the Black Raven Team Chesterfield, MO,
GA4 To Replace Universal Analytics on July 1, 2023
It can be easy to ignore change when we are accustomed to our daily habits or fully committed to the systems we already use. This
The Difference Between a Logo and Your Brand
A logo is a graphical element. A brand is your company’s identity.
What’s Up with AI Writing Tools?
The use of artificial intelligence (AI) has grown exponentially in recent years. AI is being applied in many industries, from healthcare to finance, and from
Powerful Tips for Email Marketing
How can you create compelling emails that convert? Understanding certain marketing strategies will help you make the most of your email marketing. Here are some
Black Raven AFC Announces Acquisition of The Net Impact
PRESS RELEASE Black Raven AFC Announces Acquisition of The Net Impact Black Raven acquires the marketing and website design division of the 13th largest St.
Why Websites Need Continual Care
Maintaining your business’s website is anything but a set it and forget it endeavor. Here’s why.
A CRM Guide to Getting Started
An exceptionally brief, delightfully simple guide to customer relationship management (CRM) software.
SEO 101: Getting Your Site on Search Results
You have a business. Your business has a website. You want that website to show up in search results for more queries. So…you need to optimize.
New Research Offers Insight on Dealing with Negative Online Reviews
I haven’t forgotten about the good old phone book. I know it’s nestled safely at the back of some kitchen drawer. But unless I’m suddenly
What You Need to Know About Twitter Professional Accounts
Twitter has recently been a popular topic of conversation in the mainstream news cycle. A piece of Twitter news that has flown under the radar
Use Your Brand Voice to Craft Your Social Media Message
Language can add value to your brand. Consistent language (your brand voice) gives your brand a personality that allows it to come to life. Thus,
Use Photography to Showcase the Human Side of Your Business
Every social media platform offers unique opportunities and experiences. But one thing they all have in common is how they favor images, photography, and videos
Do I Need to “Refresh” or “Redesign” My Website?
These days, most changes you make to your website can be done quickly and securely. Changes that go beyond regular content updates or minor layout
The Most Important Elements of Your Customer Persona
In marketing, a customer persona is a tool that allows you to inject EMPATHY into your marketing strategy. A well-sketched customer (or buyer) persona can
How Customer Feedback Can Help You Define Your Value Proposition
What do your customers love about your business? Customer feedback can help you discover aspects of your value proposition that you may not have recognized
Write Facebook Ad Copy that Connects With Your Audience
Imagine you put in the work to create eye-catching Facebook ads for your business. You get on Facebook, start setting up the ad, and at
Emerging Instagram Marketing Trends for 2022
Instagram remains one of the best social media platforms for promoting a business. With a cool one billion users, the platform is second only to
Why Every Local Business Needs a Google Business Profile
Google Business Profile is a free tool for local businesses that either have a location (coffee shop) or provide a service by meeting in another
How to Know if Your Website is Mobile-Friendly
It’s no secret that having a mobile-friendly website is more important than ever. Customers primarily browse on their mobile devices. As a result, Google now
Audience Segments in Email Marketing: How to Break Down Your Mailing List
Audience segmentation is the process of breaking down email lists into smaller pieces, or segments, to increase the quality of the targeting and conversion rates.
LinkedIn vs. Facebook: Which is Right for Your Brand?
LinkedIn is a popular social media network for professionals. With over 810 million users, the platform offers companies and professionals the opportunity to network, build
eCommerce Technologies That Are Evolving How We Shop Online
eCommerce, short for “electronic commerce,” is the process of buying or selling goods or services through the Internet. While there are many powerful technologies driving
Access the Benefits of Local SEO for Your Business
With the prominence of internet marketing, a local SEO strategy is essential for small businesses to create brand awareness and establish credibility. Nearly half of
How to Organically Gain Followers on Social Media
An audience that is grown organically is the best foundation for marketing on social media. Paid advertising allows brands to expand their reach and create
Create a Mobile-Friendly Website and Avoid These Hazards
In a previous post, we discussed the importance of a mobile-friendly website and some freely available testing tools. Now it’s time to interpret the results
Gain 5-Star Reviews: Turn a Bad Online Review Into a Good One
When you open up your business to public reviews, you open it up to the bad as well as the good. For all the wonderful
Select Blog Topics, Plan Posts and Impress Your Audience
Blogs can be an effective tool for SEO, driving website traffic, and giving users informational value for their visit. But just because you publish a
Hot 2022 Web Visual Design Trends: Gradients
As time passes, visual design trends can cycle. After years of being relegated to the sidelines in favor of modern, monochromatic design, gradients are finally
How to Build Your Audience for LinkedIn Marketing
Marketing on LinkedIn is a cheap, effective way to spread the word about your brand. Let’s assume you already know that LinkedIn is a good
How to Know if Influencer Marketing is Right for Your Brand
Influencer marketing is an evolution of a timeless marketing tactic: The celebrity endorsement. While media platforms have changed, much of the original core idea holds
How Writing a Blog Can Serve Your Business Goals
How Writing a Blog Can Serve Your Business Goals Of all the marketing tools available, blog writing is one that many business owners ignore— or
5-Star Customer Reviews Online: Get Customers to Review Consistently
You know that what customers say when they review your business matters. But no one seems to be reviewing your product or service—or worse, the
Schedule Your Social Media Posts with These Popular Management Systems
When a business juggles multiple social media platforms, using a comprehensive social media management tool becomes essential. Without management software, a person manually needs to
5-Star Customer Reviews Online: Before You Get Started
Online customer reviews are a powerful marketing tool that can draw attention to your brand. These reviews are also part of a comprehensive SEO strategy.
How to Use a Website Landing Page for Direct Marketing Campaigns
Landing pages are web pages that serve a specific purpose. That purpose is usually to produce leads for a business by collecting user information. A
Define Your Strategy for The Big 4 Social Media Platforms
Center Your Strategy on The Big 4 Social Media Platforms Social media offers an easy, effective way for businesses to reach their customers and target
Hot 2022 Web Design Trends: Typography
Typography has been a major part of print design for decades now. However, the field is finally moving to the forefront of web design trends.
Learning From Fitbit Stories #MyReasonIs Campaign
Personal testimonials are always powerful marketing tools. When your product promises improvement or transformation, your success depends on your customers’ success. The Fitbit Stories #MyReasonIs
Learn More About Your Social Media Audience with These Simple Steps
Most people treat social media as a bulletin board or TV ad. But social media is much more… Specifically, social media platforms are filled with
Why Active Voice Is So Important for Your Blog
The difference between active and passive voice is one of those things people can’t always explain, but they know it when they see it. The
