How to Write Powerful Social Media Captions
2020-10-28
When you’re creating social media captions regularly, it can be easy to fall into a formula or struggle with new ideas. You need to craft
Author: Black Raven
Learning from Tesla – Website Design
2020-10-26
The electric vehicle manufacturer Tesla doesn’t need any introduction. In fact you probably already know that Tesla makes electric vehicles that are futuristic, fast, and
Types of Backlinks You Must Include in Your Article
2020-10-23
Backlinks are extremely powerful. While you are building your backlink profile, ensure you get backlinks from dominating websites to enhance your SEO campaign. It is
Learning From Lego’s ‘Rebuild The World’ Campaign
2020-10-21
LEGO is a known toy brand around the world. Their distinct, creatively-assembled miniature figures helped children and adults develop their creative skills over many decades.
Learning from Apple – Scrolling Website Interface
2020-10-19
“Scrolling is a continuation, clicking is a decision.”– Josh Porter When we say or hear “Apple,” we indirectly refer to something premium. Apple has become
Tips for Instagram Live
2020-10-19
Instagram Live is one of the most important marketing platforms to reach your audience with live video. It has multiple benefits. It helps you stay
Tips For Writing A Press Release
2020-10-19
Do you want to share your important business announcement with the outside world? Well, a press release is an ideal way to do that, be
Posting to LinkedIn in 2020
2020-10-19
LinkedIn is the most sought-after platform for professional networking. The users create, curate, and share content to become influencers, explore new opportunities, and network with
Learning From Nike – Emotional Storytelling
2020-10-09
When it comes to inspirational advertising, one of the first names that comes to mind is Nike. The American sports brand has a 48% share
Why User Tracking is Vital to Your Marketing Strategy
2020-10-07
User tracking means tracking the user’s behavior on your website. This means keeping an eye on what they browse, how they navigate a page, and
What Makes a Great Landing Page?
2020-10-05
A landing page, or a destination page, is a standalone web page that appears when someone clicks on a search engine-optimized result, marketing email, marketing
Social Media Marketing Trends Heading Into 2021
2020-10-02
Social media has drastically changed the way businesses of all sizes communicate. From building an online presence for a new brand to targeting a specific
Invest in CRM: Why Ditching Your Contact Spreadsheet Might Be a Wise Move
2020-09-30
An organization’s contact list is one of its most valuable assets. Through that list, you can manage and maintain relationships with your clients. Many organizations
Winning Video Marketing Trends for 2021
2020-09-28
If you’re in digital marketing, you probably know that video marketing is a nearly unavoidable aspect of how you reach your audience. Video is easy
What Should Your Website Design Tell Your Customers?
2020-09-25
Your website’s design is the key feature that stands out to customers the most. It’s representative of your brand’s identity and competency. Hiring a designer
Lead Generation Funnels – What, Why, How
2020-09-23
What are lead generation funnels? When it comes to building an audience and leads online, your marketing team needs to do it in a systematic
What is Parler & Should Your Brand Be Involved?
2020-09-21
Parler is a microblogging platform launched in August 2018. This social networking site claims itself as a ‘free speech’ platform with a user base of
Content Writing Trends to Boost Your Brand Image
2020-09-18
Creating content is an integral part of digital marketing – it can make or break a brand. Whether describing your services or telling how your
Production, Editing, and Posting: Why Long-Term Planning is Important to Video Production
2020-09-16
Video production is an intricate process. It starts with a concrete goal, knowing your audience, picking out themes, and planning a schedule. After you have
Does Your Website Need a Redesign?
2020-09-14
Has your website jumped the shark? Is it on par with your business goals? It may be the right time to consider a website redesign.
Scheduling Content is Made Easier with These Tips for Improving Your Timing
2020-09-11
“Create compelling content uninterruptedly to win!” – this is no small order. If you’re wondering how you can achieve this level of output, here’s some
How Often Should You Post on Social Media?
2020-09-09
When it comes to building your presence on social media, a consistent posting schedule is key. You need to show up each day on your
Live Video: Ways You Can Use Streaming To Add Excitement To Your Video Strategy
2020-09-07
One of the most popular strategies for any digital marketing ecosystem is video marketing. Video is widely seen as the most popular format of content
How to Promote Your Business’ Community Outreach Efforts
2020-09-04
One of the most important aspects that many businesses or brands want to portray is their “human” side. It endears a customer to their brand
Properly Backing Up Your Website
2020-09-02
Like any complicated tool, websites are capable of failing. Whether by direct hack, malware, severe server malfunction, or poor coding, it’s possible for a website
How to Help Your Offline Sales Funnels via Digital Marketing?
2020-08-31
With the impact eCommerce has had over the last decade, the lines between offline and digital marketing are blurring. You can retrofit online sales techniques
Are You Using Cloud Storage? Here’s Why You Should.
2020-08-28
Cloud storage is a cloud-based service that allows you to store data on the internet using instant remote access technology. All your stored data is
Why Social Media Can Be a Powerful Customer Support Tool for Your Business
2020-08-26
Social media has become the go-to option for consumers to engage and interact with their favorite brands online. Digital marketing campaigns today are made to
What is Behavioral Retargeting?
2020-08-24
Behavioral retargeting aims at targeting visitors depending on their behavior. It revolves around using the information that you already have, to promote your products and
Why Should Your Social Media Branding Echo Your Website Branding?
2020-08-21
Social media empowers you to be heads and shoulders ahead of your competitors. Connecting with your prospects in an optimal way helps you establish a
What is Remarketing?
2020-08-19
Remarketing is a powerful strategy to engage with people who have visited your website earlier. It enables you to tactically place your ads before the
How to Generate More Traction on Your Blog Posts
2020-08-17
A blog is an integral element of your marketing strategy: it helps you garner online visibility, drive traffic, and convert it into leads. So, what
Social media lessons to learn from Spotify
2020-08-14
Not too bullish on social media? Know that it’s 2020, and social media is not just “social” anymore. Talking in terms of marketing, it’s turned
Does your website have live chat?
2020-08-12
Live chat software has become an indispensable element of customer service. Businesses around the globe have embraced live chat as an important method for brand
Responding to Negative Comments
2020-08-10
How do you reply to antagonistic comments on your social media profile? Pay no heed? Make an Apology? Lock horns with the user? One critical
Music Licensing: Finding a relevant Sound
2020-08-07
A sound injects emotion into a video. In video marketing, the choice of sounds matters a lot. It can make a difference in the success
Improve Your Social Media Awareness: Follow Your Competitors.
2020-07-31
Businesses use social media to increase their reach and maximize impact. Staying relevant in your messaging and strategy is important. How can you outshine your
Powerful Tips for Effective Case Studies
2020-07-29
Case studies are an effective way to showcase your company’s work. It goes beyond simple testimonials as it presents real data, examples, and results. With
How an E-Commerce Strategy Will Prepare Your Company For A Crisis
2020-07-27
When health or weather-related disasters prevent “normal” business practices, digital transformation is the best way to deal with the crisis effectively. E-commerce has saturated the
Compassionate Writing and Sensitive Topics
2020-07-24
Writing is more than just weaving words together in a meaningful manner. While writing about a generic topic, you tend to share and guide readers
Incorporate SEO Into Your Writing Process
2020-07-22
After spending your time researching, collecting data, and crafting awesome content, you hit the publish button. But you seem unsatisfied with the number of visitors
Developing An Effective Logo That Will Connect With Your Audience
2020-07-18
A logo identifies your company or business. It turns peoples’ attention toward what you represent and stand for. It is important to have a logo
How to Pick Images for Blogs & Social Media Posts
2020-07-18
No matter how wonderful your writing style is, if you fail to make it visually appealing, your audience is unlikely to digest your content… and
Video Marketing: Crafting Video for Your Audience
2020-07-18
Videos are proven to be catchier and more impactful than images and written text. Brands across the globe are leveraging video to increase brand awareness
Approaching Marketing in Times of Crisis
2020-07-18
In the light of COVID-19, non-essential businesses are shut as people aren’t concerned about clothes and watches. As a result, marketers are facing a hard
How Article Backlinks Can Boost Your SEO
2020-07-18
High-quality backlinks to your website dominate the SEO realm. These inbound links work as powerful ranking signals. Google favors your search engine ranking if you
Web Design Tips You Must Learn From Harry’s
2020-07-18
What differentiates great websites from the good ones? As I write, there are over 1,777,218,678 (1.7 bn) websites on the internet. But not all of
How to Write Content Your Audience will Share
2020-07-18
Maintaining an active blog can be vital for any business, it signifies that you have a plethora of knowledge to share with the market and
What Should I Include on my Home Page? Best Practices for Creating Good First Impression
2020-07-01
An appealing first impression is a lasting impression. People develop an opinion about you in the first few seconds when you meet them. In the
Customer Service and Social Media
2020-07-01
Social media customer service refers to offering customer support using social media platforms. It aims to address the queries and challenges of consumers. Statistics reveal