How to write for B2B and B2C
2021-06-04
Companies that are involved in advertising sometimes have to work around B2B and B2C when selling. You have clients in both these domains and it
Companies that are involved in advertising sometimes have to work around B2B and B2C when selling. You have clients in both these domains and it
With global lockdowns causing widespread changes over how people behave on social media, there are plenty of trends that have emerged in 2021. Here are
Bounce rate is the percentage of users who leave your website without even visiting the second page. A visitor can bounce back from your website
Do you want your brand to be a top performer in your niche? If yes, you must keep a check on how your brand is
Pinterest has a very different approach compared to other social media platforms. However, just like any other social media, to achieve success on Pinterest, you
Social media is all about one thing – garnering attention. Businesses, individuals (and sometimes even pets) all have an account for the same reason and
One of the most popular video-sharing platforms in the world is YouTube. YouTube has around 2 billion active users who watch around 250 million hours
Websites are so integral to a company’s fortunes on the internet. A good website can help you find your audience, so it’s important that companies
You’ve done it, your friends have done it, heck, even your parents might have done it at some point. Relax, though. We’re talking about taking
Copywriters are some of the most-read writers in the world. And copywriting is one of the most important elements of effective online marketing. To craft
When it comes to your brand performing well on digital platforms, any manager would tell you that the website’s look and feel are crucial. The
LinkedIn is a powerful platform to help you build brand awareness and push your business. You need to have a concrete approach to generate the
A beautiful, functional website is excellent, but it’s not all that’s required these days. With more and more people using only their phone for almost
The UI and UX of websites have clearly evolved over time – today, they are much cleaner, crisper, and intuitive. Or at least, that’s how
Pinterest is the 4th-most popular social media platform in the United States, and many businesses have been using Pinterest to grow and build a strong
Writing yourself an SEO-friendly blog is a task that requires some effort and time. You can’t wake up one day and be like, “I will
“Better late than never!” It’s an age-old adage that sits perfectly for those who think they can create content. No other channel personifies this better
One of the world’s most loved cookie brands, Oreo is known for its delicious cream-filled cookies that you need to dunk in milk. However, another
Whether you are creating a landing page for a special offer, launching a new product for your online business, or building an e-commerce site, you
If you believe yourself to be a social media influencer, you may wonder how you could collaborate with brands. Collaboration is pretty easy on some
One of the most important processes of SEO is keyword research. This is the process of searching for and analyzing search items which people enter
When it comes to social media, one of the hardest things to do is figuring out how to respond to your clients and help them
Video marketing is not new, but it has become more powerful than ever. We all love watching funny or emotional videos, or consuming information through
Copywriting – one of the toughest jobs that require just one tool – the brain (and something to write with). Over the years, copywriting has
Your website is an online storefront for your brand. You need the best site possible to present yourself to the world and create a great
Boohoo, a popular online fashion firm based in Manchester, was able to see success in 2020. The sales of Boohoo increased by 45% by the
One of the most popular wildlife and nature channels, NatGeo now also holds the record for being the first brand to cross the 100-million follower
Video marketing is one of the most influential Instagram marketing strategies. Instagram stories, videos, IGTVs and LIVE sessions were already powerful modes of video creation
Whenever you’re looking to hire someone for your SEO activities, you need to understand the core aspects of the job. You need to determine whether
If you own a business, you may have two goals in mind: Increase sales with your existing customer base Drive more traffic to your website
If you’re working in digital marketing, you’re sure to have come across SEO quite a few times. It is one of the most important processes
An effective website design engages the visitors, gives them an incredible user experience, and compels them to take action. Various factors, such as image, color,
Writing attractive subject lines is super important. The subject line of your newsletter decides whether your email will get opened or not. A poorly-written subject
Airbnb, the American rental online marketplace company, is famous for its unique approach towards lodging. Instead of offering hotels, Airbnb offers people someone’s home for
Carousels are top-performing organic content that can explode Instagram growth. Carousels are of high value, and audiences love consuming them. Most creators are switching from
Are you looking for some tips to write impactful headlines? The best way is to follow a logical approach and optimize for your audience. Here
There is a blurred line between good articles and great articles. Great articles influence people, change the reader’s mind, attract followers, and provide them value;
Sometimes, video games can be a life-saver. Well, that’s pretty much what PlayStation communicated to their audience – promoting their #PlayAtHome campaign to support the
Editing videos is a daunting task, and if you are a novice in video editing, there is a high chance you will make mistakes. Luckily,
When you’re designing a website, there are a lot of design decisions that need to be made. One of the main elements that goes into
What is your follower count on Twitter? It’s hard to get a word in edgewise on this crowded platform, and adding followers will ensure that
When you watch a GoDaddy ad, you’re most probably wondering two things: What on earth is going on? What is their product? You’re not alone
Just like any other industry, the SEO industry has myths and misconceptions. The myths about SEO do not let digital marketers achieve their goals. And
The Instagram strategy of any business in digital is super important for its success and there are plenty of things marketers need to know about
Social media, which was once introduced as a tool to connect with friends and family online, has become an essential marketing platform. Most businesses use
One of the biggest developments in the digital marketing sphere has been a gradual shift in content consumption. A lot of users prefer watching videos
If you are planning to launch a digital marketing campaign, you want to make sure the digital content you employ is skillfully made and suited
How can you create a compelling copy that converts? Understanding these marketing strategies will help you make the most of your email marketing. Here are
Websites are a keystone of any modern business strategy. They can function as a store-front, customer service resource, and advertising hub all at the same
Redbull, a popular energy drink appreciated worldwide by top athletes, university students, and business professionals, belongs to Red Bull GmbH, an Austrian company known for