Author: Raven Blaque
Why Your WordPress Site Should Use 2-Factor Authentication
Two forms of authentication are better than one.
What Every Good Video Testimonial Needs
Four elements to consider while filming a testimonial video. Video testimonials work as the impetus when your audience needs to make a key decision. A
Why Businesses Create Downloadable White Papers
What a white paper is, what it includes, and why you might benefit from creating one. What is a white paper? A white paper is
How to Lower Your Website’s Bounce Rate
Here’s how to keep viewers glued to your website! Have you ever checked a website homepage and then left it within a couple of seconds?
The Elements of a Successful Elevator Pitch
How to win over anyone in 30 seconds. An elevator pitch is an abstract of your business goals. It should be short and crisp. When
Use Your Website to Capture More Email Addresses
An email address is a precious commodity—it gives you direct access to qualified prospects. Here are some smart ways to ask for email addresses without
What is a Social Media Marketer?
I mean, they do more than “hang out on social media all day.” “Oh, I know what a social media marketer is. They are people
Our Favorite Password Managers and Why You Should Use One
Protect your login details with these robust password managers Do you find it challenging to remember passwords? Or do you have passwords that can be
Emails You Can Send Automatically When Someone Makes a Purchase
A purchase isn’t the end of a customer cycle, so don’t stop there. Sending an email after a purchase is a very formal and crisp
Reliable Ways to Get Repeat E-Commerce Business
Attracting new customers costs about five times more than nurturing existing ones.
Critical Elements Every Testimonial Video Needs
Sometimes the best way to highlight your brand’s value is to let your satisfied customers do the talking for you. Enter video testimonials.
Top 5 Security Mistakes Your Employees Are Making Today
Even your most tech-savvy workers are probably making these five mistakes.
Privacy Compliance Concerns Your Business Must be Mindful Of
Data privacy is partly about doing right by your customers, and partly about complying with key regulations. Here’s the 411.
Why an Outdated Website Is a Security Risk
Did you know that an out-of-date website can also cause needless security risk? Let’s look at a few reasons why you should keep your site’s resources up to date.
How to Create an Editorial Calendar for Your Blog
A good content calendar identifies, at a minimum, topic, the date you plan to write it and/or publish it, and the status of the project.
What Is a Brand-Identity Video?
Leverage the power of video to make your brand stick in your audience’s mind. Every time you see an icon of a white apple with
What Is a Multisite and How Can It Benefit Your Business?
One installation, many sites.
Pro vs DIY Videos: What’s best for you?
A smart video strategy is more important to marketers than ever. But when do you need to bring in a pro? In recent years, the
3 Strategies for Choosing Social Media Hashtags
If you’re using social media to make your brand more discoverable on the web, hashtags are a simple way to index certain topics, products or services.
Posting to Facebook: 2020
What you post to Facebook probably won’t reach your audience organically. These two techniques will increase your effectiveness. Yes, it’s true: “Organic reach” on Facebook
Creating Content for Your Blog Strategy
Great content is audience-driven, keyword-optimized and visually inspired.
How to Choose the Right Keywords for SEO
The next time you write content for your website, make it findable by Google. Here’s how. 1. Make it easy for the audience. When you
Should My Business Have More Than One Website?
Learn about the power of a WordPress Multisite and if it’s right for your business. Think about it like this: you need to get to
The Top Security Add-Ons for Every WordPress Site
WordPress-powered sites can be hacked. Use one or more of the following security add-ons to help prevent that from happening.
How to Start a Blog for Your Business
Let’s break down how to start a blog in five steps.
Professional Website Versus DIY Website
What Should You Do? So, you want a great website to showcase your brand online, move your brick and mortar sales to a digital storefront,
Black Raven AFC Launch Party
Black Raven Launches New Digital Marketing Company Black Raven AFC held a ribbon cutting ceremony and launch party for the promotion of their new digital
Channel Your Content
Find the Audience Value Mix for Your Content Across Platforms Long Live the King There is this overwhelming force in modern marketing to find the
