Category: Social Media
Tips for Instagram Live
Instagram Live is one of the most important marketing platforms to reach your audience with live video. It has multiple benefits. It helps you stay
Posting to LinkedIn in 2020
LinkedIn is the most sought-after platform for professional networking. The users create, curate, and share content to become influencers, explore new opportunities, and network with
Social Media Marketing Trends Heading Into 2021
Social media has drastically changed the way businesses of all sizes communicate. From building an online presence for a new brand to targeting a specific
What is Parler & Should Your Brand Be Involved?
Parler is a microblogging platform launched in August 2018. This social networking site claims itself as a ‘free speech’ platform with a user base of
Scheduling Content is Made Easier with These Tips for Improving Your Timing
“Create compelling content uninterruptedly to win!” – this is no small order. If you’re wondering how you can achieve this level of output, here’s some
How Often Should You Post on Social Media?
When it comes to building your presence on social media, a consistent posting schedule is key. You need to show up each day on your
Live Video: Ways You Can Use Streaming To Add Excitement To Your Video Strategy
One of the most popular strategies for any digital marketing ecosystem is video marketing. Video is widely seen as the most popular format of content
How to Promote Your Business’ Community Outreach Efforts
One of the most important aspects that many businesses or brands want to portray is their “human” side. It endears a customer to their brand
Why Social Media Can Be a Powerful Customer Support Tool for Your Business
Social media has become the go-to option for consumers to engage and interact with their favorite brands online. Digital marketing campaigns today are made to
Why Should Your Social Media Branding Echo Your Website Branding?
Social media empowers you to be heads and shoulders ahead of your competitors. Connecting with your prospects in an optimal way helps you establish a
Social media lessons to learn from Spotify
Not too bullish on social media? Know that it’s 2020, and social media is not just “social” anymore. Talking in terms of marketing, it’s turned
Responding to Negative Comments
How do you reply to antagonistic comments on your social media profile? Pay no heed? Make an Apology? Lock horns with the user? One critical
Improve Your Social Media Awareness: Follow Your Competitors.
Businesses use social media to increase their reach and maximize impact. Staying relevant in your messaging and strategy is important. How can you outshine your
How an E-Commerce Strategy Will Prepare Your Company For A Crisis
When health or weather-related disasters prevent “normal” business practices, digital transformation is the best way to deal with the crisis effectively. E-commerce has saturated the
Compassionate Writing and Sensitive Topics
Writing is more than just weaving words together in a meaningful manner. While writing about a generic topic, you tend to share and guide readers
Approaching Marketing in Times of Crisis
In the light of the lockdowns, non-essential businesses are shut as people are asked to not go out and buy watches and clothes at retail
Customer Service and Social Media
Social media customer service refers to offering customer support using social media platforms. It aims to address the queries and challenges of consumers. Statistics reveal
Maintaining and Utilizing a Content Calendar
Do you find it difficult to be consistent when it comes to content marketing? A content calendar helps you fix it. What is a content
Using Trending Topics to Increase Social media Engagement
Social media platforms are a vital part of online marketing strategies for businesses. The reason: social media sites are engagement-driven that helps in forming a
Video Strategies for Communicating With Your Audience During A Crisis
The global lockdowns we’ve experienced this year has forced families, businesses, and even the government to realize the importance of communication through video like never
How Companies Can Drive Sales through Facebook Groups
Here’s how you can promote your business and escalate sales using Facebook Groups Do you have a slumbered Facebook profile? Are you terrified by all
How to Increase Your Organic Reach on Facebook
The best ways to unlock your full potential on a content-saturated platform How much engagement do you get with your Facebook posts? Are your efforts
Hashtag Search Tools
Top 3 hashtag search tools, and why you need to try one right now. What are hashtag search tools? But first, what are hashtags? Hashtags
Creating a Successful Advertisement Using Facebook Stories
Here’s how you can increase sales through an interactive and beautiful Facebook Story. Why Facebook Stories? An Ipsos survey commissioned by Facebook showed that 62
What is a Social Media Marketer?
I mean, they do more than “hang out on social media all day.” “Oh, I know what a social media marketer is. They are people
Critical Elements Every Testimonial Video Needs
Sometimes the best way to highlight your brand’s value is to let your satisfied customers do the talking for you. Enter video testimonials.
What Is a Brand-Identity Video?
Leverage the power of video to make your brand stick in your audience’s mind. Every time you see an icon of a white apple with
Pro vs DIY Videos: What’s best for you?
A smart video strategy is more important to marketers than ever. But when do you need to bring in a pro vs creating DIY videos?
3 Strategies for Choosing Social Media Hashtags
If you’re using social media to make your brand more discoverable on the web, hashtags are a simple way to index certain topics, products or services.
Posting to Facebook: 2020
What you post to Facebook probably won’t reach your audience organically. These two techniques will increase your effectiveness. Yes, it’s true: “Organic reach” on Facebook
Channel Your Content
Find the Audience Value Mix for Your Content Across Platforms Long Live the King There is this overwhelming force in modern marketing to find the
