Category: Social Media
Hallmark Engine Optimization: Why Audience-First Content Beats AI Slop
If you think about it, Hallmark movies are the perfect example of great SEO… and Human Engine Optimization. Let me explain. It’s not just their
AI vs. Agency
I’ve heard it from friends, from clients, and from colleagues. Something like, It seems like they’re adding AI to everything. Yes, a little multicolored magic
From First Step to Forward Motion: Building Momentum Through Iterative Marketing
In our last blog, we shared a simple but powerful message: Start now. Start small. Start again. Today, we’re talking about what comes next: the
Unique Use Cases: Social Media Platforms for Business
If you can find and connect with your audience on social media, you have accessed a powerful way to increase awareness and grow your business.
Optimizing Marketing Efforts for Major Sporting Events: A Playbook for Local Brands
In the exhilarating arena of sports, advertising plays a key position. Professional sports is big business, not just because of the ticket and snack sales.
What Is a Brand-Identity Video?
Leverage the power of video to make your brand stick in your audience’s mind. Every time you see an icon of a white apple with
The Big 4 Social Media Platforms for Business
Twitter, Facebook, LinkedIn, Instagram.
New Research Offers Insight on Dealing with Negative Online Reviews
I haven’t forgotten about the good old phone book. I know it’s nestled safely at the back of some kitchen drawer. But unless I’m suddenly
What You Need to Know About Twitter Professional Accounts
Twitter has recently been a popular topic of conversation in the mainstream news cycle. A piece of Twitter news that has flown under the radar
Use Your Brand Voice to Craft Your Social Media Message
Language can add value to your brand. Consistent language (your brand voice) gives your brand a personality that allows it to come to life. Thus,
Use Photography to Showcase the Human Side of Your Business
Every social media platform offers unique opportunities and experiences. But one thing they all have in common is how they favor images, photography, and videos
Write Facebook Ad Copy that Connects With Your Audience
Imagine you put in the work to create eye-catching Facebook ads for your business. You get on Facebook, start setting up the ad, and at
Emerging Instagram Marketing Trends for 2022
Instagram remains one of the best social media platforms for promoting a business. With a cool one billion users, the platform is second only to
LinkedIn vs. Facebook: Which is Right for Your Brand?
LinkedIn is a popular social media network for professionals. With over 810 million users, the platform offers companies and professionals the opportunity to network, build
How to Organically Gain Followers on Social Media
An audience that is grown organically is the best foundation for marketing on social media. Paid advertising allows brands to expand their reach and create
How to Build Your Audience for LinkedIn Marketing
Marketing on LinkedIn is a cheap, effective way to spread the word about your brand. Let’s assume you already know that LinkedIn is a good
How to Know if Influencer Marketing is Right for Your Brand
Influencer marketing is an evolution of a timeless marketing tactic: The celebrity endorsement. While media platforms have changed, much of the original core idea holds
Schedule Your Social Media Posts with These Popular Management Systems
When a business juggles multiple social media platforms, using a comprehensive social media management tool becomes essential. Without management software, a person manually needs to
Define Your Strategy for The Big 4 Social Media Platforms
Center Your Strategy on The Big 4 Social Media Platforms Social media offers an easy, effective way for businesses to reach their customers and target
Learn More About Your Social Media Audience with These Simple Steps
Most people treat social media as a bulletin board or TV ad. But social media is much more… Specifically, social media platforms are filled with
Social Media Strategy: Start with Your Strongest Platform
Social media marketing is an important way for businesses to expand their reach and broaden brand awareness. The first step to launching a social media
Twitter Profile Setup: A Crash Course
Customize Your Twitter Profile to Better Represent Your Brand Twitter is a great place for brands to share their marketing message and engage with their
Types of Polls You Can Create on Instagram Stories
Instragram Stories Polls Will Engage Your Audience Creating content for Instagram Stories is a fun way to reach out to your audience, who will be
When Should You Consider Paid Ads on Social Media?
If we had a dollar for every company that asked us the secret to paid digital ads on social media, we could all retire today.
Everything You Need to Know About Instagram Stories
Instagram Stories is one of the most popular forms of content sharing online. The post type has grown in popularity due to its ease of
LinkedIn Post Types that Attract Engagement
LinkedIn is a well-known business-to-business (B2B) social networking tool for executives and other business people. More than 130,000 posts are published each week by more
Instagram Content Ideas and Post Types
Are you looking for Instagram content ideas? Instagram regularly innovates with new types of posts. This social media platform features reels, stories, IGTV, carousels, and
Marketing Lessons: Learning From Adidas Neo
Adidas is a premier sports brand. Over the years, they have created engaging campaigns we can take marketing lessons from. To promote their new sub-brand,
Repurpose Your Webinar Content
Your webinar content is one of the most engaging and evergreen types of video that you can produce. Many marketers think of webinars as just
Instagram Tips and Guidance for Small Businesses
Small businesses drive local economies around the world. Instagram has become an important platform for small businesses to reach a wider audience. We’re sharing Instagram
Create a LinkedIn Content Strategy for Your Company’s Page
One of the most important ways to gain traction on LinkedIn is to create a strong LinkedIn content strategy for your company. This ensures that
Where Should You Place Your Instagram Hashtags?
It is one of the most debated marketing topics on Instagram. Should hashtags go on the caption or in the comments? Instagram outlined key updates
Learning From Old Spice: Dream Runner Marketing Campaign
Old Spice is known as one of the best brands for innovative and witty advertising. Their Dream Runner campaign integrates their edginess and whimsical ad
Website Updates You Want to Make Before Black Friday 2021
Black Friday is one of the most anticipated shopping days worldwide. Consumers are all looking to get great deals on products. As a retailer, you’d
How SEO Works on Social Media
Two of the most important pillars of digital marketing are social media and SEO. The former allows you to showcase your products en masse while
How Long Captions Can Work on Instagram
When it comes to Instagram, we all know it is a more visual platform than anything else. However, that doesn’t mean words don’t matter. There
Repurpose Your Video Content for Multiple Platforms
There are many compelling reasons to utilize video to convey your brand’s narrative. It can help build meaningful relationships with your target clients. Marketing videos are
Marketing Tips for LinkedIn
LinkedIn offers something that no other social media site can match: it is exclusively focused on professional networks rather than engagement alone. Unlike YouTube, Instagram,
The Future of Marketing on WhatsApp
When it first came out, WhatsApp was known for being an effective and easy tool to communicate with the people in your contact list. However,
How to Check for Instagram Shadowban
When you utilize Instagram for your personal brand or business, there is a chance that you could be shadowbanned. This can negatively impact your follower
Get More Value by Cross-Posting on Social Media
One of the most important aspects of advertising on social media is maintaining the same momentum on all digital platforms. Cross-posts are one way to
How Copywriting Supports Your Brand
Branding plays a pivotal role in attracting the right customers to your business, and copywriting is a large part of your overall branding strategy. Copy
Take Advantage of Graphic Design Trends
Effective graphic design informs the audience and convinces them to take action. Also, it creates a certain perception in the minds of the audience regarding
Repurpose Posts for Different Social Media Platforms
Business owners understand it takes a lot of work to maintain a consistent schedule of content for social media. Finding sources for social media content
Find Effective Content Ideas for Your Instagram Feed
Do you plan out your Instagram content ahead of time? If so, there are some fun, imaginative ways you can use your Instagram feed. You
Leverage Video Marketing as a Small Business
Customers who watch brand video content are 2.6 times more likely to make a purchase. Tweets with videos are driving 10x more engagement than standard
Graphic Design Mistakes You Might Be Making
Audiences have high expectations when it comes to graphic design, and how you approach design challenges will have a major impact on your marketing efforts.
Consistent Color Schemes Enhance Social Media Feeds
When it comes to building an audience on social media, consistency matters. Post often, and regularly. Make sure your content maintains a consistent level of
The Basic Elements of a Digital Marketing Strategy
Your digital marketing strategy is a plan for reaching your specific digital marketing goals. It takes into consideration what your business is currently doing and
Content Ideas For Your LinkedIn Company Page
LinkedIn’s audience of over 500 million users express varying levels of engagement. The majority of users devote under two hours each week to the platform,
